Car Advice

2013 Mazda6: Popular hatch faces axe

By Jez Spinks |

The Mazda6 hatch, the best-selling variant of the medium car in Australia, faces the axe for the next-generation model expected in 2013.

Mazda Australia says it is still in discussions with Japan about the full line-up of the new Mazda6, though the chief designer of the Takeri concept (pictured below) that previews the car revealed at the 2011 Tokyo motor show says that only sedan and wagon versions of the mid-sizer have been created.

“Actually we are dropping the idea of a hatch [for Mazda6],” said Akira Tamatani, when talking about the next-generation Mazda6 body styles. “With the [new] sedan we can achieve same sporty expression we achieved with [current] hatch.

“With the sedan we have a very sporty design so based on that the wagon model will express similar sportiness. Of course we must protect practicality of wagon.

“If you look at the competitors, the Mazda6 wagon looks very sporty compared to them.”

Tamatani-san acknowledges that the UK and Australian markets both have a high mix of hatch sales with the Mazda6 but that while there is a risk of losing sales that customer research in the countries suggest buyers don’t actually need the more practical access to rear cargo space.

“We communicated with [customer] clinics in the UK and Australia,” says Tamatani-san, “and we found that users of hatch are using function of the ‘liftgate’ only once a year [to load larger items a boot couldn’t accommodate.

“We have ideas for another type of vehicle [to fill the hatch void]. That study is an option to undertake.

“Feasibility of that [going into production] will depend on the business market environment.

Mazda Australia says the new vehicle style is an alternative for them but wouldn’t elaborate on whether this would be crossover-style model.

The loss of the hatch (pictured above) would be a blow to Mazda Australia. The variant accounts for the majority of 6 sales locally.

The Mazda6 has already been overtaken by the Ford Mondeo in local medium-car sales. Ford dropped a sedan variant of the Mondeo to concentrate on the hatchback and wagon models.

The local subsidiary, however, says it hasn’t given up on having a hatch version of the all-new Mazda6.

“In terms of the new 6 there are still a few balls up in the air,” says Mazda Australia spokesman Steve Maciver. “Nothing is signed off. The [new] car is still a while away and a lot of things are on the table in terms of [available] body styles.”

Maciver said that discussions with Japan HQ are always on-going in terms of future product, but admitted the decision on the Mazda6’s body style line-up would be determined on a global level.

What is known is that the next-generation Mazda6 sedan will be larger than the current model as it switches from two to one body size globally and with a need to cater for the US and Chinese markets that prefer bigger cars.

Tamatani-san says the Takeri concept’s dimensions and packaging will be reflected in the next-generation Mazda6.

The sedan will be longer in both length and wheelbase (the distance between the front and rear axles) and offer more rear-seat legroom, though the European-focused wagon will be slightly shorter than the current Mazda6 wagon and feature a wheelbase about 50mm shorter than the sedan’s.

Mazda says the wagon needed to balance passenger space and cargo space for the European market.

Tamatani-san also says the next-generation Mazda6 will share much of the Takeri concept’s styling cues – which are based on Mazda’s new Kodo design language that will spread across its vehicle range.

“Well although I cannot be specific … I believe we are at a stage that we can be confident of reproducing a similar image [of the Takeri concept] in the next-generation [Mazda6] vehicle.”

The new Mazda6 will share its platform with the CX-5 compact SUV that launches in 2012, though the Takeri is 30mm wider with a wheelbase that’s about 28-30mm longer.

Mazda has also confirmed the new Mazda6 will feature new technologies debuted in the Takeri – the Japanese word for masculine – such as the i-Eloop regenerative braking system.


 
  • Martin

    Anyone else see the craziness in the title? POPULAR hatch faces axe. Why not take the golden egg-laying goose out the back and shoot it?

    • Trump

      If Mazda design can’t make it work they have failed.

      Hatch = rear window & boot lid lift together.
      Sedan = only the boot lifts

      Whether its a hatch or sedan is independant of the shape. It really comes down to where the hinges are placed.

      Making a hatch look like a sedan has been done before. The Daihatsu Applause from the 90′s presented as a sedan in shape, but the boot hinged at the top of the window giving all the practicality of a hatch.

      • BossXR8

        Get rid of the sedan, they are pointless and not needed nowadays.

        Or they can join the highly desirable Falcon, Camry or Epica sedan-only ranges….sigh.

  • JustJamie

    HAVE THEY GONE COMPLETELY BONKERS? I own a previous gen Mazda 6 hatch and I love it to bits. I’m due to upgrade next year and I cannot think of another new car on the market, within my price range, that I want to buy, or desire as much as my beloved luxury sports hatch. I don’t like the shape of the Mazda 3 ans there is no way in hell I want a Ford Mondeo!! My car has been the best I have ever owned. If Mazda do this, it will kill them.

    • John

      I’d expect most people buy the hatch because it is much better looking than the sedan, rather than for any practicality benefits.

      If the next Mazda6 sedan looks as awesome as these concepts, then they won’t need the hatch. The sedan will be sexy enough for all.

  • http://baji192.wordpress.com Baji

    I dont really think people buy the hatch because of its practicallity. I think its more becaus the hatch looks nicer and has better proportions than the sedan. I’ve been in both and the hatch doesn’t have as much headroom as the sedan. From the images of the Takeri, the sedan body looks plenty good and sporty enough to not warrant a hatchback variant. Also the sedan body style is apparently stronger and more rigid hence wy the mazda6 mps was created from the sedan instead of hatch (im clueless as to why the mps3 is a hatchback tho if thats the case).

    with that said tho, its not so much the dropping of the body style that frustrates me. its the increase in size. The current 6 is already a bit big and as nice as it looks, it looks kind of bloated compared to the first gen6 which was probbly the perfect size. If the new 6 is larger than the current 6, i have a feeling it wont really be midsize anymore, proably almost in the large car class.

  • IS

    Mazda is on the way up..

  • Mark

    Since getting a hatch(mondeo) there is no way I want to go back to a sedan. Didn’t think there would be much of a difference when i first got it but it has proven it’s worth many times over

  • Shak

    That’s smart. It would be like Holden axing the wagon variant of the Commodore…pure genius.

  • Bold

    The current 6 is butt-ugly anyway. If the new generation looks like that concept picture, then there may actually be a decent looking Mazda for once!

    • I Am Always Right

      The current 6 is butt-ugly anyway…….

      You my friend are due for eyes check up!!

    • kejovi

      current 6 butt-ugly, takeri might be better in metal, but doubt it. First generation 6 was best, elegant and well proportioned.

  • Able

    If it’s saloon/estate only then I’d be really disappointed. I drive only manuals and when I looked at a 6 the diesel wasn’t available and the wagon was petrol auto only, so the hatch was the best of both worlds. I bought an Octavia RS and obviously it’s not a Mazda6 but it’s also a liftback and they all are immensely practical cars! They should ban saloons IMO, liftbacks are just such a better design.

    Mazda I’ll be issedpay!

  • Dangel

    Big call in a tight market , all driven by the yanks disliking hatches , iam with you able , so practical .

    Have not owned a sedan since 2000 and will never go back .

  • kennyboye

    Agree. Sporty hatchbacks are the way to go. I have an A5 sportsback and although the boot is bigger than average (depthwise at least) it is the large loading space that makes life so much easier (prams, bulky items etc).

    Someone told me they are not as safe in rear collisions but I dont know if there is any science to back that up.

    Good looks + practicality = winner.
    Good looks – practicality = second best

    • Matty B

      They’re “not as safe” due to the lack of a support beam at the top of the boot and bottom of the c-pillar running across the car. It’s a pretty major structural difference. That said, I’m sure they’d make allowances elsewhere.

  • Mazda6 Owner

    Mondeo is already running neck and neck in sales with Mazda 6 in Australia. If they go sedan only, Mondeo will completely own the market in AU/UK and Europe.

    People don’t realise how useful the hatch is until you’ve lived with it for 6 months and chucked a bicycle in the back a fair few times, moved a bunch of big flat pack furniture, the list goes on… When the seats are folded down the flat floor area is almost as big as a wagon yet the car still looks sleek. It’s probably the biggest reason why I bought it over the Accord Euro

    Can’t go back now, it’s either hatches or wagons for me. Ah right but we have to design a car for American tastes…for the country that gave us the 300C, Dodge Avenger and the Ford Taurus

  • notatoy

    wrong decision

  • http://baji192.wordpress.com Baji

    Australia is an important market for Mazda, so im sure Mazda Australia will be able to make a case for the hatchback body style for the 6. The only positives I can see for having a ‘global’ model to cater to american tastes is that there might be a bigger possibility that an MPS6 makes a comeback.

  • Harold

    What flawed market research, because hatch owners only need the practicallity a few times a year, they will get rid of it?? How about some of them buy the hatch because they do need it a few times a year?

    How about 4wd owners who only use 4wd a few times a year, or sedan drivers who rarely use their rear seats…? Maybe car makers are wasting their time building cars people want. They should just tell us what we want instead.

    The fact is people want and buy the hatch.

  • Mr Gaspo

    I love the hatch… Don’t do it Mazda!

  • carloz

    Porsche Panamera is a liftback design too and they don’t have any rigidity problem as a performance car. I suggest MAzda can take some cue from Panamera in desgining the hatch.

    • Hung Low

      Just as long as it does not look anything like the Porsche!

  • carloz

    Porsche Panamera is a liftback design too and they don’t have any rigidity problem as a performance car. I suggest MAzda can take some cue from Panamera in designing the hatch.

  • Technofreak

    Silly to dump the hatch! Someone needs to be slapped for that one :(

  • anthony

    In global sales,the sedan will sell MANY more units than the hatch,and as Australia is such a small market,Mazda will not care if a few buyers want a hatch.

  • http://Caradvice Onepoppa

    What an odd world – the yanks only want sedans, and the Poms only like hatches. In the UK Mazda 3 is only available as a hatch, and the VW Jetta hardly sells at all.

    However in places like Turkey, Russia, Latin America and Asia sedans are perceived as more prestigious.

    The Japanese domestic market only seems to like cubes and boxes.

    However the UK and Australia like hatches and both are RHD so maybe there is a case to be made for a hatchback Mazda 6.

  • MrDucati

    CA, please either fix the bug that doesn’t let most people vote or just disable it for good. it’s annoying

    • kejovi

      agree with that

  • JohnnyCanuck

    You’re lucky to have had the hatch for the current generation. The first-gen hatches (or 5-door as they called it here) were popular here in Canada, but sadly, we get whatever the US market dictates and for some insane reason, the Yanks didn’t like them. I really don’t get it…It’s better looking than the sedan and could swallow more gear than most wagons. I wouldn’t trade my ’08 hatch for anything.

  • mmmmm

    maybe they’ll do an x4/x6 style cross between the m6 and a cx5

    i didn’t think the accord ugly crossover was doing any good in the us

  • Seejay

    Love my 2010 6 hatch. Have used it for heaps of load carrying. I was looking forward to upgrading to the new model hatch. Oh well it’s a good excuse to buy a different brand of car. Wake up Mazda. Build the hatch or loose heaps of customers.

  • Pez

    I just ordered the 6 diesel wagon ($34,500 driveaway). I like the shape even though it’s a ‘wagon’ – they’ve done nice by tapering off the side windows near the boot for a more streamlined look – much like how the Commodore has done the same. I prefer the boot of the wagon over the hatch as it has a low boot lip – as opposed to the hatch where you’ve gotta get ‘over-the-hump’ before shoving things in. The hatch is still great though – owned a 1992 626 and loved it (carried my drumming gear weekly and was great for trips to IKEA) – the guy that bought it off me is still driving it almost 20 years old now!!! Shame to see the hatch go… 

  • ThatGuy

    it’s not that you NEED the hatch but that it is much much easier to load large items than the sedan.  Try getting a pram into a hatch, then try it with the sedan.  Sure it will fit into the sedan but it will take 3 times longer to load.   No hatch = Mazda 6 sales cut in half locally.  Ironically I see USA buyers headed back to the hatch/wagon variants over the next 5 years.