Nissan’s performance brand, Nismo, is set to become a mainstream operation with Nissan CEO Carlos Ghosn announcing the performance company’s relocation and deeper association set to begin next year. Under the new arrangement, Nismo could become to Nissan what AMG is to Mercedes-Benz.
The first model to showcase the new and reinvented Nismo brand is the Juke Nismo concept, which Ghosn believes is a sign that Nismo will move beyond tinkering with just Nissan GTRs and 370Zs and in to Nissan’s mainstream product range.
The association is the biggest challenge for the once niche tuning house as Nismo will be put solely in charge of driving “the creation of performance vehicle and racing excitement” within the Nissan umbrella.
The performance company will move its operational headquarters closer to Nissan’s R&D operations to be the “centre of excellence for racing and performance vehicle development”.
Fans will be happy to know the near 30-year history of Nismo cars is set to become stronger. It also gives more hope to the revival of cars such as the Nisan 200SX (Silvia) which has been hinted at with the all-electric Nissan ESFLOW concept.