Mazda6 comes down in price
15 Jul, 2008
58 Comments 
A car manufacturer reducing the price of its brand new car? Not something you see very often, but Japanese giant Mazda has done just that today with the announcement that the new Mazda6 range will have a price reduction of between $1,750 and $3,920, depending on the model.
This brings the entry and starting price of the new Mazda6 to a remarkable $27,990 (Limited sedan), a $1,750 saving over the previous RRP. At the other end of the spectrum the range topping Mazda6 Luxury Sports hatch (Activematic transmission) comes down to $42,990, a $3,920 reduction.
“We’re making it even easier for Australians to enjoy the Zoom-Zoom delights of owning a Mazda6, we are committed to offering Australians the most Stylish, Insightful and Spirited vehicles we can at the best possible value we can.” said Mazda Managing Director Doug Dickson.
Mr Dickson believes a lower entry price will continue to deliver Mazda the leadership position that it gained with the original Mazda6 in 2002.
Recent Mazda6 owners also need not to worry, although they may have spent a little more initially, Mazda will reward all existing second-generation Mazda6 owners with a goodwill package consisting of free scheduled maintenance, or free scheduled maintenance and an extended warranty.
Last month Mazda sold 7524 cars in Australia, out of which 807 were Mazda6s. That figure puts the Mazda6 ahead of its main rival the Subaru Liberty (which managed a respectable 788 sales). The new 6 is currently coming in second only behind the 4-cylinder Camry in the medium car segment.
Click through to read our 2008 Mazda6 review.
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July 15th, 2008 at 3:22 pm
With the strong Australia dollar currently we should be seeing more of this.
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July 15th, 2008 at 3:31 pm
I’m sure the Accord Euro had some effect in the price drop aswell.
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July 15th, 2008 at 3:32 pm
now they need a more powerful engine.
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July 15th, 2008 at 3:51 pm
Well that fixes the main issue with the mazda 6. Now its more inline price wise with its comeptitors. Have to say though, just beating the Subaru Liberty isn’t that fantastic an achievement when the Liberty has barely evolved for the past 4 yrs and the massive discrepency in the advertising level between the mazda 6 and the Liberty.
I’m not hating on the Liberty (I own a MY04 one) or the mazda 6, I’m just surprised that mazda’s advertising binge didn’t get them more sales. Maybe they are having trouble importing enough in?
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July 15th, 2008 at 4:02 pm
Mazda decides to respond to the $1,000 price drop by Honda Accord Euro. Excellent news for new car buyers. That’s a tidy price cut at the top range. This will intensify competition in the medium car segment.
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July 15th, 2008 at 4:07 pm
Surprise, surprise. A soon as the pricing for the new Accord Euro was released this was an inevitability. They were never going to sell it well at the current pricing against the new Accord Euro that was cheaper & had more standard kit.
As for a more powerful engine….Well short of a big upgrade all we will likely see in the future is small increases that you will never notice. Only an MPS6 variant will offer any sort of power in the Mazda6 range.
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July 15th, 2008 at 4:30 pm
Pricing was always a little highish with the new 6, but still, it offers tremendous value in an amazing looking package, a car that excells in so many areas in fails in so few
Main question should be - what the hell do people exactly see in the Camry? when compared to the 6 or Mondeo….well there really isnt much of a comparison. And considering the 6 has better fuel economy,it really makes you wonder if anybody - even those fleets buying the Camry - do their homework anymore
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July 15th, 2008 at 4:34 pm
what people see in toyota?
a load of crap fed to the public that toyotas are more reliable then then the compotition.Mazda,honda,Subaru all have high levels aof reliability and better resale and better designs.Its just idiots saying to other idiots that you cant beat a toyota.
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July 15th, 2008 at 5:31 pm
Camry has a along, distinguished history in Australia and that’s hard to beat. The Camry is the longest standing example in it’s class, while many have come and gone, the Camry stayed strong. Sales of the Mondeo is slow while the Epica, 37 last month was it !! Many quality surveys have been listed over the past few years in Australia and not only Toyota but the Camry has performed strong and consistant in all. The results are there for all to see, just a matter of taking the time and doing the research. I reckon the results speak for themselves. The Camry is a longtime proven family car and buyers are gauranteed a safe, reliable, fuss free, all round practical transport. The Mondeo maybe a good car but it’s history in this country is dogged. I don’t have to say anything about the Epica as it speaks for itself (nothing) while as goood as the Mazda6 is, there is more room in a Camry for the typical standard family.
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July 15th, 2008 at 5:37 pm
O, would you like a list of the many quality listings in Australia over the past couple of years. Toyota matches Mazda and Honda despite producing many more cars while Subaru trials behind. Besides, Subaru’s are relatively expensive to maintain and fix. There are plenty of reports that can be studied by all suggesting differently.
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July 15th, 2008 at 5:48 pm
Yes Subaru’s cost more to maintain (actually it is cheaper to service mine than my Commodore) and cost more to fix when (or more appropriately, if) they need to. I have had four Subaru, and have never had to have anything fixed, and I know a lot of other people in the same position as me.
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July 15th, 2008 at 5:50 pm
Spot on Myke. Honda priced the Accord Euro very aggresively, and Mazda has reacted.
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July 15th, 2008 at 6:01 pm
Even more reason not to buy a Camry. Although the engine could use more power and use less petrol, if Hyundai can do it, so can Mazda.
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July 15th, 2008 at 6:06 pm
Will other car brands drop prices as well? Subaru, perhaps? Ford Mondeo? A price drop of $1,000 to $3,900 (depending on the model) for all new cars would be good. Mercedes Benz dropped the price of its latest C-200 by around $10,000 last year. That would have wrecked the resale value of used C200’s, but motoring journalists continued blindly to write about strong resale values!
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July 15th, 2008 at 6:43 pm
My thoughts exactly Martin!!!
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July 15th, 2008 at 6:45 pm
Whats with these Toyo freaks “Long and distinguished History”
Ha Ha Ha Ha………
Mazda 6 is a superior buy in so many ways.
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July 15th, 2008 at 6:57 pm
Are they going to refund the difference to the mugs who paid up before the Accord Euro arrived?
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July 15th, 2008 at 7:20 pm
I’d want a bit more buyer protection than a few free services if my trade-in value had just been shot by $4000.
I’d be on the dealer’s doorstep every bloody day with a sign - to turn prospective buyers toward a Camry. Errr - no, no, even I couldn’t suggest that to innocent people.
Other manufacturers who have done this type of thing have sent a cheque to all previous buyers refunding the overcharge.
The fact that Mazda is not doing so reflects the Ford influence.
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July 15th, 2008 at 8:14 pm
Toyota has long made good cars and the Camry is no different. One of the better family cars around and proven.
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July 15th, 2008 at 8:56 pm
Mazda has long made better cars than Toyota and the Camry.
Mazda make some of the better family cars around and are proven.
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July 15th, 2008 at 9:25 pm
wow..!
I expect others to follow.. especially subaru liberty!
Subaru have already dropped prices on forester.
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July 15th, 2008 at 11:37 pm
Realcars… I agree that Mazda is a good car manufacturer especially these days…
But do you actually think, you affect other people’s decisions or opinions about Toyota?
Seriously…. its a car company…. were you ran over by a Toyota?
In fact, I think everyone expects you to put down Toyota in every post you can make here…. Toyota cures cancer and you’d find a way to put them down…. relax.
And yes this car is nice as I stated. I still think its slightly over priced even with the price drop.. we tore one of these down… it definitely looks more expensive outside than “built” wise.. but still I’d consider it.
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July 16th, 2008 at 8:30 am
Reckless1…
You think this reflects the Ford influence, wake up…
Where does Toyota pick up it’s influence when it cuts prices, sells large amounts to fleets in order to maintain overall market leadership??
Not ALL manufactures hand the current customers cheques as compensation…most do nothing at all.
What do current Honda owners now do when the NEW accord prices were chopped for the new model?
mazda reacted to the new accords pricing and the mondeo is starting to have some impact.
mondeo sold over 500 units last month, the 6 WILL have to fight to maintain the same volume with more competitors.
I bet Subaru is retailing the current liberty at very cehap prices also.
It’s competition, pure and simple…
There’s not always a sinister motivation.
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July 16th, 2008 at 8:59 am
There may also be another reason for this price cut apart from the Accord Euro - the fact remains that this new Mazda 6 is selling slower than the old one, and is not reaching its 1000 a month target.
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July 16th, 2008 at 10:34 am
The car importers are poketing the gain in exchange rate. Honda took the lead now mazda have followed and Subaru are offering free ORC and 39990 for the WRX.
The car companies should start passing on the gain to customers except for GM .because I guess they are struggling.
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July 16th, 2008 at 10:41 am
Since the 6 was at the Melb Motor show, there has been one thing that has irked me, and thats the positioning of the hand brake on the passenger side, what the hell is with this, makes the commodore handbrake look not that bad. Why is it on the wrong side?
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July 16th, 2008 at 11:17 am
The new 6 WILL be fighting harder than the previous version due to increased competition!
I don’t understand the difficulty in understanding this.
mondeo is selling 500 units a month, that volume has come from somewhere, while Honda reduced prices on the NEW accord.
mondeo also has a diesel auto, accord and 6 don’t.
has anybody also realised that the new 6 does not have the diesel engine yet?? like the new accord.
The camry has also lost volume in the past 6 months.
As one article stated, people moving from large cars will go directly to vehicles like the 3, focus, astra and corolla.
The meduim sized class isn’t percieved to be as much as a fuel saving option.
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July 16th, 2008 at 11:19 am
Adam, there is not a single vehicle in the Toyota range that sells as much to fleet as the Commodore or Falcon. They are the biggest fleet sellers then any other type in Australia. Some of Toyota vehicles are fleet sellers but they equally have strong private sales such as the Hilux, Corolla and Camry. The latest figures were not long released and indicated the Falcon and Commodore are now 84% fleet sold up from 80% last year. The Corolla is 40% fleet and 60% private while the Aurion has sold in greater numbers to mums and dads then the Falcon. Maybe you should check your figures before you get carried away !
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July 16th, 2008 at 11:30 am
The Camry has lost some volume and probably to the Aurion. Actually, the Camry and Aurion combo sell strong and sometimes more then the Commodore as it did in June. I think the Commodore sold 4200 units compared to the Camry/Aurion combo of 4800.
The new Mondeo looks OK and handles just fine but is the second slowest in the group (Epica the slowest) and only just more frugal then the Camry. I’ve heard the Mondeo has had some air conditioning problems sense it’s release in Australia. Ford better sort this out because the old model gave the Mondeo and bad enough name how it is without adding to it.
The medium car market has heated up with many good cars and the Holden Epica is way out it’s league amoung the new breed. 37 last month it sold, numbers like that speak for itself.
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July 16th, 2008 at 11:57 am
realcars “mazda makes better family cars than toyota” what family cars thats a load of cr*p you can not even get 4 adults in a mazda 6 without removing your legs get a grip w**ker!
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July 16th, 2008 at 11:59 am
geoff…
What are you waffling on about?
I just stated that camry has lost some volume over the past 6 months…
Not sure what you talking about otherwise.
The meduim segment has lost volume overall.
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July 16th, 2008 at 11:59 am
Holden Epica, 37 last month?
This means that there is 37 people that of their own free will chose the Daepoo Crapica over brilliant cars like the Mondeo, 6, Accord Euro, Liberty when they are all in the same price range now???? A Camry is even a far superior choice.
Who are these people? And what are they thinking?
As car enthusiasts its our moral responsibility to find these people and slap some sense into them.
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July 16th, 2008 at 12:00 pm
RB…
Who said you can’t seat 4 adults in a mazda 6!?
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July 16th, 2008 at 12:01 pm
Jimbo..
LOL agreed.
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July 16th, 2008 at 12:04 pm
geoff…
If you want to lump camry/aurion sales together, even though one is a 4cyl and the other is a 6cyl, how about combining falcon, territory and mondeo sales toegther!?
Silly hey!
just as silly as camry/aurion sales being combined…
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July 16th, 2008 at 12:23 pm
Is Rb obese or just unimaginative? At 184cm tall, I get into my sister’s 323 by putting one leg in first then swivelling my bum onto the seat (oops, I open the door first) then putting my other leg in.
An important point: if I’m getting in the left hand rear side, I put my right leg in first and if getting in the right hand rear side I put my left leg in first. This is very important.
I don’t understand why a Mazda 6 would be more difficult.
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July 16th, 2008 at 12:26 pm
I don’t either! yet Rb called someone else a w*nker…
figures.
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July 16th, 2008 at 12:38 pm
Rb, go test drive a Mazda 6, not only will it set you straight on how easy it fits 4 adults but all the looks from the hot young girls might force you to remove that cardigan that is obviously too tight around your neck.
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July 16th, 2008 at 1:06 pm
Adam, don’t people say the Aurion is nothing more then a V6 Camry !
It’s not a Camry when sales are combined but it is a Camry when it’s time to critise the car for what ever reason. Carn’t have it both ways
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July 16th, 2008 at 1:13 pm
Geoff…
camry and aurion are the same core, platform sharing vehicles, correct…
CAMRY is a 4cyl.
AURION is a 6cyl.
TOYOTA markets the 2 cars separately, so their sales are not combined, YOU are the only person combining SALES.
SALES and being the SAME core vehicle platform wise are two separate points.
You talked about sales, pure and simple…
I said camry (4cyl vehicle) sales have dropped over the past 6 months, as the camry competes with OTHER 4CYL vehicles!
If you want to talk about 6CYL cars, then lets do so!
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July 16th, 2008 at 1:19 pm
SP, i’m not gonna critise the Mazda6 because it is a great car but is doesn’t accomodate a family as comfortably as a Camry or Mondeo.
Place 2 children capsules in the rear and no room remains in the centre. Do the same in a Camry and there is room to seat a child perhaps a small adult.
I done this not so long ago which is why i decided on a Camry Sportivo because not only does it look good and have better handling then the standard models but will be reliable and cheap to maintain.
Like Camry’s or not, they have a good name which gives it market recognition especially considering it is far the longest surviving medium car while many others have withered by the wayside
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July 16th, 2008 at 1:25 pm
i am a 6.3″ 130kg body builder and no way will i fit in the back of a mazda 6 with comfort(me mate has one)the camry is easy, me and some mates hired one while in sydney a litle while ago!
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July 16th, 2008 at 1:25 pm
falcon is one of the longest running namplates in AUS and the commodore name is older than the camry…
So what!?
a name doesn’t prove the worth of a vehicle.
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July 16th, 2008 at 1:26 pm
Adam, you said nothing i already know. I just made a point that many people are keen to state the Aurion is nothing more then a V6 Camry when it suits them but not as eager when the sales are combined. My point hits the nail on the head. As for large cars, the Aurion does a good job !
Toyota making the move they did with the Camry and Aurion combo was a smart move becuase they now sell more monthly units then the Camry 4cyl & 6 cyl and Avalon ever did. It also makes for efficent production as production numbers of either can be changed quickly to suit fluctuating demands. Capping costs is a must if our industry is to survive.
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July 16th, 2008 at 1:31 pm
Adam, the Falocn is Australia’s longest standing name and the Commodore title has been used sense about 1978 / 79 or there abouts. In the medium market, the Camry is the longest surviving nameplate becuase it has been a good car for families offering many strong characteristics that budget concess families appreciate. The Camry was never designed to be any different then a honest a-b family set of wheels and has long satisfied it’s market position
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July 16th, 2008 at 1:38 pm
you made an irelevant point at the beginning when i said camry sales have dropped over the past 6 months, they have.
Nothing more needs to be said.
There is simply more competition in the meduim class.
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July 16th, 2008 at 1:48 pm
Adam, yes - the sales have dropped a wee amount but remain strong. In the face of increased competition, the Camry still sells strong although some sales are to fleet.
Personally, i believe the Camry requires a facelift in due time as new and fresher models such as the Honda Accord, Mazda6 and Mondeo have been released.
I reckon you will see a comprehensive update of the Camry (and Aurion) when the facelifted models are released to ensure they remain competitive. Even without a refresh (facelift), my new Camry Sportivo is a good car. Wanted an Aurion but unforunately the wife had a say aswell as the i made the decision on the diesel Hilux i brought for work.
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July 16th, 2008 at 1:55 pm
Adam, there’s a reason you’re having no joy with Geoff. He’s Dingo. It’s just been confirmed. You may as well not go there.
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July 16th, 2008 at 2:30 pm
I totally agree, thank you.
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July 16th, 2008 at 2:31 pm
Oh my god!
here we go again…
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July 16th, 2008 at 2:39 pm
Well, it’s a good move. Finally mazda realize that it’s too greedy. The prices of the limited & classic are OK.
But I still think the luxury & luxury sport are too much. If you compare it with Accord Euro Luxury (without sat nav):
Manual Auto
Euro Lux $39,990 $41,990
Mazda lux - $40,990
Mazda lux sport $40,990 $42,990
Remember, what euro lux has but mazda lux & lux sport don’t
- Front & rear parking sensor
- Auto headlight
- Auto rain sensing wiper
- Rear vent
- More powerful engine (power & torque)
- Bigger body
So, I hope people still don’t buy mazda6 lux & lux sport. They need to cut the price another $2-3K.
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July 16th, 2008 at 2:41 pm
Car Advice are on it.
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July 16th, 2008 at 2:45 pm
Trying to be Golfie.
It’s disappointing that some people feel the need to spam this site with ‘propergander’….
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July 16th, 2008 at 2:50 pm
YES KARL, THERE ARE SOME TWISTED OPINIONS AT TIMES ON HERE.
AS FOR MAZDA 6 BEING NOT ABLE TO FIT 6FT 3IN 130KGS BODYBUILDERS IN BACK…..WELL GET ANOTHER CAR AS NOT A LARGE CAR - MAZDA 6 IS MORE MEDIUM SIZE! Iam certain designers dont cater for bodybuilders in there designs! LMAO MASSIVE MR RB! HA HA HA HA HA HA HA HA HA HA….HA HA!
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July 16th, 2008 at 4:02 pm
Mazda drop prices and Toyota increase theirs due to…
The cost of steel.
Gotta love economics.
In relation to the whole Camry/Aurion Platform thing, if we want to combine sales of vehicles because they share platforms then VW would be the biggest in Australia.
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July 16th, 2008 at 4:10 pm
And the Mazda 6 is more rounded and swoopy at back as drops dramatically compared to Camry. So go with your whitegoods as you obviously want a more boring not nice on eyes car!
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July 16th, 2008 at 4:10 pm
Rb, speaking as someone who’s also 6′3, I can fit in the back of Mazda 6 quite easily. Maybe you confused a 3 for a 6….
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July 16th, 2008 at 4:46 pm
Dear readers,
Due to an inordinate amount of spamming by a particular character, comments on this story will now be switched off.
We are sorry that one person ruins it for all.
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