Kumho introduces scented tyre
9 Jul, 2008
16 Comments 
Do you hate the smell of burning rubber? Does the thought of a burnout filling the air with acrid white smoke offend you? Well, leap for joy, because tyre company Kumho has the answer.
According to marketing manager for Kumho, David Basha, women are the target for this innovative product, which is set to scent the garages of purchasers.
Apparently, the new grip-givers give off a scent when warmed by friction. The smell in question is one of lavender, with hints of mint, iris and white musk, and can be smelt within 10m of the vehicle.
“So when you park your car in the garage overnight it smells quite nice,” Mr Basha said.
Using preimpregnated aromatic oils, the tyres are expected to be sold with a 20 percent premium over standard rolling rubber. Sales are projected to be around 6000 per year, or about 1500 cars. The scent lasts for about a year.
Don’t want black? Kumho says it’s possible.
“There are no plans to make them lavender in colour as well, but I wouldn’t put it past the technicians,” Mr Basha said.
Source: News.com.au
Location: Home / Car News / ...
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July 9th, 2008 at 10:40 am
That makes me want to buy tyres.
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July 9th, 2008 at 11:01 am
Don’t we have enough pollution already without tyre manufacturers egging on consumers to go round doing burnouts all day?!? The cops will have a field day with anti-hoon laws and confiscation of vehicles with these “smelly” tyres!
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July 9th, 2008 at 12:03 pm
20% extra cost.
You’d really have to be looking for a way to burn money.
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July 9th, 2008 at 1:01 pm
Let’s keep it on topic, peoples.
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July 9th, 2008 at 1:10 pm
They would sell better if they were scented with the smell of a BBQ.
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July 9th, 2008 at 1:26 pm
Carl Says:
July 9th, 2008 at 11:09 am
And this post is on topic how?
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July 9th, 2008 at 1:40 pm
Exactly Reckless seems we cant have any fun on this site anymore!
Finally a thread we could have fun on and Reckless and I get deleted for double s e x u a l meanings . Those with dirty minds only get anyway and get a giggle out of it! We weren’t being in any way insulting to each other or anyone else,surely the mention of fragrant rubber is enough of a joke to mention as a thread anyway!
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July 9th, 2008 at 1:51 pm
Good point Reckless. Post removed.
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July 9th, 2008 at 4:21 pm
A couple of years ago Yokohama [I think it was] released a series of tyres with multi-coloured tread and were as popular as leprosy so I can’t see these tyres doing any better.
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July 9th, 2008 at 4:54 pm
Mixing oil inside the tyres?? That sounds so dodgy.
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July 9th, 2008 at 9:15 pm
I’m wondering why people haven’t been using different coloured tyres long before now (with the exception of white walled) surely its another fashion accessory some people might buy (though not me I must admit).
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July 10th, 2008 at 12:05 pm
I think its a pointless exercise - in the same way trying to reason with Dingo and his variuos aliases is.
Because I very much doubt that real car enthusiasts with either expensive new performance cars be it an BMW M3; HSV Clubbie or even a fully restored Street Machine would do a burnout that often particularly if they really love their car..
I mean some motoring enthusiast look after their cars better than they do their partners
Burnouts are for Hoons who believe its the best way to show how much power their car has not realising the strain etc it puts you r car under not to mention what the burned rubber does to your panels and paintjob.
And as most Hoons drive older cars including Holdens Fords and Toyotas etc all with tacky home-job modifications I doubt that they could afford the 20% premium for these tyres
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July 10th, 2008 at 7:25 pm
What about a tyre for those that enjoy smelling their own farts? Lol.
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July 10th, 2008 at 8:23 pm
Realcars
^^
you mean Bob Janes new “pull my finger range”?
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July 11th, 2008 at 3:04 pm
I love the smell of tyre just the way they are!!
>Austin they do make coloured tyres , if you look at concept in carshows. Also Pirelli make custom coloured tires in europe i believe!!
Realcars> why, I’m sure your ford/holden smells like that allready!!
Wingnut> The scented tyre are not aimed at burnouts!!
And why you bringing dingo in this, didn’t he slap you around allready?!!
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July 12th, 2008 at 12:42 am
i want to get the diffrent colour smoke ones for my car for aus day 1 green n 1 yelow makes for a gr8 aus say celebration
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