FPV turns to CGI for TV Campaign
4 Jul, 2008
35 Comments 
FPV has taken a unique approach to its television advertising for the new performance FG Falcon range, calling on the power of technology to showcase its new models on the small screen.
Rarely using television to advertise the brand, rather than take the traditional approach FPV has created its new generation ad campaign exclusively with Computer Generated Images (CGI).
“To manage such a production with eight cars and a production crew would be an extremely consuming and costly exercise and besides, the vehicles were in production at the time,” said FPV General Manager, Rod Barrett.
The artificial FPV Falcons were created by advertising agency Magnum Opus and CGI specialists Airbag Productions utilising actual CAD data from the development of the new FG range to produce the digital images.
“The result was a more flexible shoot, no large crew, no weather contingency, and the freedom to choreograph the shots, choose our own weather conditions, rehearse the shots and then produce the finished television commercial.”
The new ad will premiere this Sunday July 6 on pay-TV channels Fox Sports, Sky News, Fox Sports News, Discovery and the History Channel, with free-to-air catching their first glimpse predictably during the Seven Network’s coverage of the V8 Supercar Series - and then here on CarAdvice when it is inevitably uploaded to YouTube.
Location: Home / Falcon, FPV, Ford, marketing, Australian Car Industry News, Car News / ...
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not including dealer delievery taxes... by Markie is BORED
July 4th, 2008 at 1:59 pm
Still looks fake, but gets the point across.
Hope Ford asks Polyphony to put the FPV’s in the next Gran Turismo 5, hopefully the digital model made for the advert will make it more attractive (cheaper) for Polyphony to add it to the game. Then i can race it around the Nürburgring! sweet.
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July 4th, 2008 at 2:34 pm
LOOKS GREAT!! ESPECIALY THE EGO F6
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July 4th, 2008 at 2:42 pm
The images look fantastic! Very sharp!
The black car looks amazing.
Looking forward to seeing the ad.
Cheers
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July 4th, 2008 at 3:07 pm
Link to the add?
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July 4th, 2008 at 3:30 pm
I haven’t been able to find it on the web yet Tom, should be available after this Sunday.
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July 4th, 2008 at 4:56 pm
Black Magic
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July 4th, 2008 at 5:01 pm
Thay do look good i woudnt mined taking one for a run see how good thay feel and go
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July 4th, 2008 at 5:19 pm
The black F6 looks its just come off the set of a Mad Max movie.. Looks fantastic!!
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July 4th, 2008 at 5:25 pm
Anyone fancy a lion hunt??
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July 4th, 2008 at 5:34 pm
^Not me!
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July 4th, 2008 at 6:29 pm
Duck,
it musnt be much fun when you are on the team being hunted hey?
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July 4th, 2008 at 7:08 pm
youtube.com/watch?v=G1yGNcWHUT4
Come on guys, it wasnt that hard……
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July 4th, 2008 at 7:33 pm
Bosscr, that video was uploaded a full 4 hours AFTER this article was published.
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July 4th, 2008 at 7:57 pm
George, it actually says the video was added July 3, while this article was published July 4…
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July 4th, 2008 at 8:03 pm
Relax, I wasnt having a go.
Good ad. Was expecting something a bit longer though (that’s what she said).
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July 5th, 2008 at 12:13 am
Black FPV Ford in ya face,
OH YEAH !!!!!
Watch out world the new Ford muscle car is here 2 dominate and burn even more rubber, leaving everything in complete utter dust.
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July 5th, 2008 at 12:19 am
Meh, nothing special and yeah too short, would have been better if they did some ‘lion’ hunting in the clip :)…
Black F6 looks good, But I reckon would be sweet if they did it int matte black like what they did for the GTR, looking like a Stealth fighter
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July 5th, 2008 at 4:55 am
Ford have to use computer enhanced adds because their cars are so CRAP!! in real life.
If you can’t compete and let your cars stand on their own merits, then it’s time to go home Ford.
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July 5th, 2008 at 9:08 am
Soooo we aernt confident enough to show the actual vehicles…. we have to show tarted up CGI. It looks great, but it isnt the vehicle, I want to see the vehilce in an advert not a computer generated image.
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July 5th, 2008 at 9:25 am
Stuff the Shellby, that black F6 should be the new Knight Rider all it’s missing is the red laser in the grill
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July 5th, 2008 at 11:20 am
bring back the lion hunting adverts!!!!!
TP,
why is the Sportivo Aurion pitched against the likes of VR commodores in their adverts?
is that the level they have to go back in time to before they look advanced?
one would like to think the game has changed since then….
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July 5th, 2008 at 11:23 am
Manwel you should be on fawlty towers, time to go back there and make a fool of yoursef.
Ford has yet another trump card here, the little Lion cub was hunted down years ago when Ford brought out the BA FPV, Holden is still trying to catch up as we speak..
Go Ford drivers Winterbottom and Whincup, Darwin is ours.
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July 5th, 2008 at 5:08 pm
Manwel and TP - you’d be surprised how many car ads (or ads in general) use CGI. I just think you should know this before you start pointing the finger at Ford. You’ll find its a very cost effective and hassle free way of making ads. For these reasons alone, unsurprisingly, it is quickly becoming the norm.
And yes, I work in a field closely associated with CGI - we use it often.
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July 5th, 2008 at 5:56 pm
TP,
why is the Sportivo Aurion pitched against the likes of VR commodores in their adverts?
is that the level they have to go back in time to before they look advanced?
one would like to think the game has changed since then….
Exactly Andrew M I’ve often thought the same thing.. Yet we know how much Toyota and their followers like to compare Aplles with Oranges.
BTW what do you think of the possibility of DJR driving Holdens next year given that Ford are only officially backing FPR and SBR?
Nice way for Ford to repay someone for 30 odd years of loyalty and success don’t you think?
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July 5th, 2008 at 6:02 pm
TP there’s more CGI used in the Ad for the new Landcruiser than there is in the FPV ad. At least the FPV ad uses computer images borrowed from Fords design studio which were created during the FG project therefore it was just a matter of adding the feeling of movement etc
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July 5th, 2008 at 6:33 pm
Wheelnut,
i replied to your question on the other post.
i sum it up as just tough talk
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July 5th, 2008 at 11:43 pm
Running out of ideas are we ToymotorPaul?
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July 6th, 2008 at 2:11 pm
on you tube it looks really bad i hope that it looks better on my tv, i dont really feel like buying one any more then i did after watching that.
does that mean the ad failed?
sad that the only ford product i really want is a XB COUPE ow well one day.
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July 6th, 2008 at 4:42 pm
“why is the Sportivo Aurion pitched against the likes of VR commodores in their adverts?”
Never noticed this on the ads, just always claiming their top stuff most of the time,
Anyone got a link to the ad?
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July 6th, 2008 at 5:55 pm
I’ll try find one for you Joober.
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July 6th, 2008 at 6:02 pm
Though Joober can you help me with this? Do you go on to the CarAdvice Forum or have you? I need some help.
If you do, I like to ask why every time I try to log in, it says I’m still inactive and i can’r go into the forum and post. But I have already registered. So I don’t know why I can’t enter the forum.
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July 6th, 2008 at 8:02 pm
Who are you kidding fairies. There is a difference between using CGI for the landscape (Landcruiser advert) and using CGI for the actual vehicle itself. One shows a complete lack of confidence in the product that you have to tart it up with CGI! Btw saw a GT in the flesh and close up, good, but not all that great really.
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July 6th, 2008 at 8:07 pm
“Duck,
it musnt be much fun when you are on the team being hunted hey?” Say Andrew M.
Your totally right! Being hunted dowm by the F6!
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July 6th, 2008 at 8:51 pm
TP “Toyoda love is so grand”, have you counted the brain cells you have lost since your first comment on CA, do u even read and comprehend what other people here try to explain, hard to digest facts and talk gibberish at the same time like your mate Dingo..
GO FPR !!!!!!!!!!!!!!!!!!!!!!!!!
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July 7th, 2008 at 9:25 am
Well its short but I suppose it gets the point across for FPV. And no figures walking across the courtyside, great change!!
Isn’t Australian TV advertising laws not allowed to show cars driving dangerously or a at high speed? Looks like these FPVs are making their way across the CGI salt flat pretty quickly…
And TP Toyota’s are rubbish, they want to be compared to a Falcon/Commodore then when the media do compare them in tests and they fail miserably they then don’t want to be compared, prime example is the TURD Aurion. One minute its an FPV/HSV killer then its aimed at the euros.
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