The launch of the all-new Citroen C4 marks the beginning of a renaissance for the French marque in Australia.
Under an aggressive new strategy by Citroen’s Australian distributor Ateco Automotive, every vehicle across the range (except C6) will be revised over the next six weeks with either with new prices, new trims or new equipment levels.
On top of this, Citroen has revealed timing information for a number of exciting new models set to arrive throughout 2012. The shift is designed to revitalise Citroen’s image in Australia and help grow sales beyond their current niche levels.
Citroen Australia projects local sales of 1620 vehicles for this year, on par with the past two years (1602 in 2009, 1603 in 2010). For 2012, it has set its sights on reaching 2500 sales, with the new C4 (790 units projected) and C5 (425 units projected) expected to lead the charge.
2012 Citroen C3: The well-equipped Seduction trim level has been added, bringing with it the deep-reaching Zenith windscreen and Bluetooth phone and audio streaming as standard. There are now just two variants: the 88kW/160Nm petrol automatic ($23,990) and the 82kW/270Nm diesel ($24,990).
2012 Citroen DS3: Citroen admits the DStyle model has underperformed from a sales perspective so far. In an attempt to breathe new life into it, the 2012 model gets a 70kW/135Nm 1.4-litre petrol engine (replacing the current 88kW/160Nm 1.6-litre). The new engine is teamed with a six-speed EGS semi-automatic transmission, promising significant performance improvements over the old four-speed auto. Bluetooth is also included as standard. The best news is the new prices. At $26,990 for the DStyle and $29,990 for the DSport, both models are now $6000 cheaper than before.
2012 Citroen C4 Picasso: Australia’s most economical seven-seat people mover gets a new 120kW Euro V diesel engine, as well as a new grille and front bumper, restyled badges and LED daytime running lights. The price also drops $2000, with the single model now priced from $37,990.
2012 Citroen C5 sedan: The line-up gets a complete overhaul with the entry price plummeting $11,000 and the top end reduced by $13,000. The 115kW/240Nm 1.6-litre turbocharged petrol engine is teamed with a six-speed auto gearbox in the new base model.
2012 Citroen C5 Tourer: Similar to the sedan version, the C5 Tourer wagon gets new trim levels and new prices, which have dropped between $10,000 and $14,000.
2012 Citroen Berlingo: The light commercial runabout get new prices and new equipment, including a cargo mat and Bluetooth. The Shortbody Petrol is now $19,990 (down $3000), while the Longbody Diesel is $22,990 (down $3500). There’s still no automatic option, however, as there simply isn’t the demand in Europe to justify production.
Citroen DS4: The first of three completely new models to join the Australian line-up in 2012. It will go on sale in the first quarter of next year, with prices and specifications to be confirmed closer to its local launch. Engines will likely include those available in the new C4 range, and potentially higher-powered petrol (147kW) and diesel (120kW) options.
Citroen DS5: The third and final model (at least for the foreseeable future) from the DS range will land in Australia around the middle of 2012. It promises to be much more than a C5 Tourer in fancy clothes. Citroen Australia has confirmed a diesel hybrid variant will be among those on offer.
Citroen C4 Aircross: The Mitsubishi ASX-based compact SUV is the final confirmed addition to Citroen Australia’s line-up for 2012. We will get a 113kW/198Nm 2.0-litre petrol model with a continuously variable transmission (CVT) as well as a diesel option, likely to be the 82kW/270Nm 1.6-litre shared with C3 and C4.