Top Gear Australia ‘Pinky’ anti-ad

You may all remember the ‘pinky’ ad campaign from the RTA which attacked the male ego with a simple hand gesture in a move to stem reckless driving.

Well to launch the new Australian edition of Top Gear magazine, they have put together a nice little retort on behalf of the car enthusiast - well done guys!

Although it would have been nice if they could get one of the new Top Gear Australia hosts behind the wheel instead, but if this ad is anything to go by - the humour at least should be spot on for the local take on the UK icon.

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19 Responses to “Top Gear Australia ‘Pinky’ anti-ad”

  1. ross Says:

    ohh god thats hilarious

    i like the rta muck up ad on youtube as well

    they didnt plan that ad well
    waste of money if u ask me they couldm have done something more effective like put all p platers through some skilled drivers course

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  2. Foggy Says:

    I saw this ad running during the “Test Drive” program on Channel Nein today. Needlesstosay, the wife was wondering what all the laughter was about, so I replayed the ad for her using the chaseplay on my PVR…. and she didn’t get it!

    There’s proof of how effective the RTA’s “pinky” campaign really is. :-D

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  3. Richo Says:

    hey i didn’t know they where doing an australian version of the magazine, i thought just the TV show! I’ll probably have to go down the newso and have a squiz

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  4. UrbanGTB Says:

    Hahaha, that is a great advertisement! I agree Richo, if the humor on the new series of Australian Top Gear is like that it will be a cracker!

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  5. Tom Says:

    This is serious competition for Motor

    maybe they will have to start removing the useless bits and giving us more content we want.

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  6. lolcake? Says:

    Saw this last night and nearly fell out of my seat!!

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  7. Jimbo Says:

    LOL very good.

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  8. Andy Says:

    LOL!! the mag should come with free prosthetics of that giant little pinky! How funny would that be!

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  9. RockafellaQEistein Says:

    Great piss Take,
    Regarding the original - when you can not come up with a cohesive argument for something revert to name calling - no credibility
    Everyone knows that doing 15kmh over on an empty freeway isn’t going to hurt anyone and on the flip side doing the speed limit when it is pouring with rain isn’t safe -
    Talk to your Local MP people

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  10. Richo Says:

    heh i didn’t think there was anything particularly wrong with the original ad, it got the message out that no one is impressed with someone who can do a burnout on a suburban road, which is fair enough really. I’m a massive fan of fast cars and going fast generally, but burnouts? just not all that impressive really.. you can do them in a hyundai excel! Infact one of the best I ever did when i was younger was in my mitsubishi express work van!

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  11. ross Says:

    @ Andy

    haha yess prosthetic pinkys sound bloody awesome

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  12. crouchy Says:

    Hey foggy, was that a comment or an ad for your pvr?

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  13. Austin Says:

    That’s a great ad! British Top Gear will still be better because of Jeremy Clarkson though.
    (haha Crouchy) No foggy, I’m not interested in buying your PVR either…

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  14. Foggy Says:

    For the record…. I’ll never sell my PVR, the wife would divorce me if I did! ;-)

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  15. No Name Says:

    Ace - I can’t stop laughing.
    I never buy the UK Mag its too gung ho performance orientated.

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  16. Richo Says:

    just had a quick flick through the mag which i bought a few hours ago. So far? It’s good enough that i’ll buy next months issue too, but its not quite good enoug that i will stop buying motor

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  17. ZANDIT Says:

    great ad!!Andy, LOL!! maybe he should get that growth looked at!!!

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  18. Bobulon Says:

    ACP are doing a weird thing by publishing the TG magazine as you can see from Richo’s comment. Motor is also an ACP magazine. They are competing with themselves.

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  19. Brian Says:

    very funny ad what song is playin?

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