Top Gear Australia ‘Pinky’ anti-ad
29 Jun, 2008
20 Comments 
You may all remember the ‘pinky’ ad campaign from the RTA which attacked the male ego with a simple hand gesture in a move to stem reckless driving.
Well to launch the new Australian edition of Top Gear magazine, they have put together a nice little retort on behalf of the car enthusiast – well done guys!
Although it would have been nice if they could get one of the new Top Gear Australia hosts behind the wheel instead, but if this ad is anything to go by – the humour at least should be spot on for the local take on the UK icon.
Location: Home / Australian Car Industry News, Car News, Videos / ...
Print it:
-
June 29th, 2008 at 11:04 pm
ohh god thats hilarious
i like the rta muck up ad on youtube as well
they didnt plan that ad well
Vote:waste of money if u ask me they couldm have done something more effective like put all p platers through some skilled drivers course
June 30th, 2008 at 12:01 am
I saw this ad running during the “Test Drive” program on Channel Nein today. Needlesstosay, the wife was wondering what all the laughter was about, so I replayed the ad for her using the chaseplay on my PVR…. and she didn’t get it!
There’s proof of how effective the RTA’s “pinky” campaign really is. :-D
Vote:June 30th, 2008 at 7:36 am
hey i didn’t know they where doing an australian version of the magazine, i thought just the TV show! I’ll probably have to go down the newso and have a squiz
Vote:June 30th, 2008 at 8:13 am
Hahaha, that is a great advertisement! I agree Richo, if the humor on the new series of Australian Top Gear is like that it will be a cracker!
Vote:June 30th, 2008 at 10:00 am
This is serious competition for Motor
maybe they will have to start removing the useless bits and giving us more content we want.
Vote:June 30th, 2008 at 10:46 am
Saw this last night and nearly fell out of my seat!!
Vote:June 30th, 2008 at 11:29 am
LOL very good.
Vote:June 30th, 2008 at 12:52 pm
LOL!! the mag should come with free prosthetics of that giant little pinky! How funny would that be!
Vote:June 30th, 2008 at 1:39 pm
Great piss Take,
Vote:Regarding the original – when you can not come up with a cohesive argument for something revert to name calling – no credibility
Everyone knows that doing 15kmh over on an empty freeway isn’t going to hurt anyone and on the flip side doing the speed limit when it is pouring with rain isn’t safe –
Talk to your Local MP people
June 30th, 2008 at 2:29 pm
heh i didn’t think there was anything particularly wrong with the original ad, it got the message out that no one is impressed with someone who can do a burnout on a suburban road, which is fair enough really. I’m a massive fan of fast cars and going fast generally, but burnouts? just not all that impressive really.. you can do them in a hyundai excel! Infact one of the best I ever did when i was younger was in my mitsubishi express work van!
Vote:June 30th, 2008 at 5:34 pm
@ Andy
haha yess prosthetic pinkys sound bloody awesome
Vote:June 30th, 2008 at 5:43 pm
Hey foggy, was that a comment or an ad for your pvr?
Vote:June 30th, 2008 at 6:47 pm
That’s a great ad! British Top Gear will still be better because of Jeremy Clarkson though.
Vote:(haha Crouchy) No foggy, I’m not interested in buying your PVR either…
June 30th, 2008 at 10:22 pm
For the record…. I’ll never sell my PVR, the wife would divorce me if I did! ;-)
Vote:June 30th, 2008 at 10:55 pm
Ace – I can’t stop laughing.
Vote:I never buy the UK Mag its too gung ho performance orientated.
July 1st, 2008 at 2:44 pm
just had a quick flick through the mag which i bought a few hours ago. So far? It’s good enough that i’ll buy next months issue too, but its not quite good enoug that i will stop buying motor
Vote:July 1st, 2008 at 6:52 pm
great ad!!Andy, LOL!! maybe he should get that growth looked at!!!
Vote:August 6th, 2008 at 8:43 am
ACP are doing a weird thing by publishing the TG magazine as you can see from Richo’s comment. Motor is also an ACP magazine. They are competing with themselves.
Vote:August 23rd, 2008 at 10:56 pm
very funny ad what song is playin?
Vote:September 16th, 2008 at 5:22 pm
“…but if this ad is anything to go by – the humour at least should be spot on for the local take on the UK icon.”
Pity the ad is for the magazine – not the TV show.
While the Aussie TV version will no doubt initially prove a success it will not be able to compete with its British counterpart.
Vote: