Three months ago, Volvo was named the number one vehicle manufacturer for owner satisfaction in Germany by J.D. Power and Associates.
The top ranking – which placed the Swedish brand ahead of Mercedes-Benz, Audi, BMW and a number of other local carmakers – was considered a massive achievement by everyone at the brand.
The news may have slipped under the radar internationally, but three months on, Volvo wants to make sure the world knows that it took on the Germans on their own turf and walked away with the prize.
The clip is perhaps a recreation of the J.D. Power award ceremony, or at least what was going through Volvo President and CEO Stefan Jacoby’s head as he walked to the stage to accept the prize, slapping the Germans across the face along the way.
According to the results of the satisfaction study, Volvo performed particularly well in the vehicle appeal measure. Despite the overall top ranking, no individual Volvo model ranked highest for vehicle satisfaction in its segment. Mercedes-Benz had three category wins, while Mazda had two.
What do you think of the clip? Is Volvo a bad winner, or simply poking its tongue out and stirring the rivalry? Let us know your thoughts in the comments section below.