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Subaru Australia will make a call before the end of the year on whether it will introduce the Subaru BRZ to its local line-up.

 

A technology demonstrator, known as the Subaru BRZ Prologue, has just been revealed at the 2011 Frankfurt Motor Show. It showcases the drivetrain and engine of the upcoming coupe, which Subaru says will be the only mainstream front-engined, rear-wheel drive sports car in the world powered by a horizontally opposed Boxer engine.

The concept’s FA Boxer engine is an entirely new powerplant, and has been designed exclusively for the Subaru BRZ.

The BRZ’s rear-wheel drive architecture presents a philosophical dilemma for Subaru Australia. The brand’s current ethos, featured at the conclusion of each official press release, begins with the phrase:

“Every Subaru vehicle sold in Australia features symmetrical all-wheel drive…”

Subaru Australia has a tough decision to make: stick with its current philosophy and reject the exciting new sports car; or role the dice, make an exception to the rule and see if the Australian public accepts a rear-wheel drive Subaru.

Production of the Subaru BRZ will begin in Japan in the second quarter of 2012.

At 4200mm long, 1770mm wide, 1270mm tall and with a wheelbase of 2570mm, the BRZ Prologue concept is almost identical size to its sister car – the Toyota FT-86 II – which makes it just slightly smaller than a Nissan 370Z.

Subaru describes the upcoming BRZ as a “pure handling delight”, highlighting the car’s low engine/low centre of gravity, short front and rear overhangs, and front strut/double wishbone rear suspension setup.

Expect more details of the Subaru BRZ to be revealed before the end of the year.

What do you think Subaru should do? Launch the BRZ in Australia or stick with its AWD roots? Let us know your thoughts in the comments section below.


  • Vince

    Will have to be mighty special to beat out the 370z.

    • incentive106

      Let them stick to their AWD – then bring on the imports, probably SEVS import them into the country for a 10-20% less then what subaru oz will sell anyway.

  • zandit

    For starters, I think Subaru should get their information gurus reading the right material….

    “It showcases the drivetrain and engine of the upcoming coupe, which Subaru says will be the only mainstream front-engined, rear-wheel drive sports car in the world powered by a horizontally opposed Boxer engine”

    Ummm, what about the FT86?? I’m pretty sure it is running an identical drivetrain no?

    Also….
    “A technology demonstrator, known as the Subaru BRZ Prologue, has just been revealed at the 2011 Frankfurt Motor Show”

    Is this the same technology demonstrator that was shown at Geneva? This is getting as drawn out as the long line of “concepts” from Toyota!

  • Showtime

    Please Subaru, bring this car to Australia! By sticking to the AWD mantra you limit the range of cars that Subaru Australia will be able to sell in the future.

    Again, bring this car to Australia!

  • Robert.B

    If they dont bring it,the same people that would have bought it will just buy the FT86, that means Subaru will lose sales, not a very good strategy. I got an idea why not update the WRX which will still be AWD but with improved interior quality that rivals the golf R, i know that will make me happy.

  • Kris

    This one is worth rolling the dice, just to show that Subaru can step outside of their comfort zone and produce a good looking coupe that goes and handles well and does not need all-wheel drive to do so.

  • j

    The marketing bigwigs already solved the issue about “all Subarus have symmetrical awd”.

    They dubbed it “boxer sports car architecture”.

    Just make a song and dance about sports car architecture and the public will forgive you for deviating from subaru = awd only.

    Price it a tiny bit lower than the FT86 (and less than the wrx) don’t hit it with the ugly stick and you’ve got yourself a winner.

  • Sonic

    Subaru have ‘rolled the dice’ enough times with their design language, so I don’t see how introducing a RWD car can be a bad move. It would be stupidity not to introduce this car into Australia… There is a market for it.

    And why is a different powertrain such a big issue for Subaru anyway? They were selling FWD cars to us just over a decade ago.

  • Old Dog

    I hope subaru bring it here, just to keep toyota honest.

    i’m pretty sure that those spy shots are of the ft86. triangular front quarter lights, tear in the headlight all point to ft86. exactly the same car seen with a supra in tow on previous spy vids about the place…

  • Charger

    Go Subaru and Do it!!! AWD works for everything else just flog all for the driver!!!

    This is a great market for this kind of car Generate some excitment about the Brand for the first time since you left rallying in the ARC and the WRC!

  • John Young

    If they bring it, I will buy one. They sell nothing else I want.

  • Subaru Driver

    I have owned 3 Subaru cars (Impreza , Liberty & Outback) in the last several years and found them to be excellent vehicles. I am looking forward to seeing the new BRZ coupe available for sale in Australia as I believe there is a ready market here for such a desirable car.

    I am planning to buy one next year. But if Subaru Australia does not see fit to include this dynamically superior new vehicle to their stable of offerings due to some mismatch with their marketing mantra, I will be forced to go with Toyota’s FT-86 version.

    Surely Subaru Australia does not want me to buy a Toyota product over their own?

    They need to realise that having the BRZ on offer will be a BONUS to their business model. The BRZ I am sure will sell like hot cakes no matter what spin or slogan their marketing department can come up with.

  • Timbo

    I will be buying one or the other. I have owned many Subarus over the years and have also worked in Toyota spare parts for the last 6 years. I would prefer the Subaru badge on the front but if thats not going to happen I will trade my current Subie on an FT-86.

  • Lazza

    Unfortunately it looks like the new WRX and STi will probably be based on a 1.6 liter engine and be the size of cars like the Mini, Citroen’s smaller than Xara car. Apparently the likes of VW will enter next year with the Polo as well.

    Subar should bring this car in and have a good solid tuning option kit for it.

  • simon

    Do it cheaper than the FT-86 and you have yourself a deal Subaru.. We all know they will sell here. Aussies love our rear wheel drive vehicles. C’mon.

  • Rick

    Bring it on

  • kathy

    is one of these cars the new Celica??

    if its a Sports Coupe, 30K & rear wheel drive I’ll buy it

  • John

    my Toyota dealer says they expect the 86 to be in australia by June 2012

    if Subaru bring out the BRZ, when will it arrive here??