MINI production hits 2 million units
After 10 years on the market, MINI has just produced its tw0-millionth car. The milestone MINI was a White Silver metallic MINI Cooper convertible, assembled at the company's production facility in Oxford, UK.
It's a decent achievement for MINI, as 10 years isn't really a very long time in the industry. The extremely popular Mazda3 for instance, managed to sell three million units in just eight years, but the MINI is a niche sports hatch, unlike the Mazda3 which is also bought by fleet car businesses.
Up to 1.5 million of the MINI vehicles produced have been exported to more than 90 different countries around the world, with the US and Germany being the top international buyers. China, Italy and France are also popular markets for the MINI.
To help celebrate the milestone, the two-millionth MINI model was driven off the production line by British Prime Minister David Cameron. Mr Cameron said MINI was "a fantastic symbol of the UK’s strength in the global automotive industry” and “a great British manufacturing success story".
The two-millionth MINI isn't going to a buyer though. Instead, MINI is giving it away in a Facebook competition called 'Two Million MINIs - Two Million Faces'. The only thing users have to do to enter is add a profile image to the competition Facebook page, at https://apps.facebook.com/twomillionmini/
Congratulations MINI, we look forward to many more enjoyable models in the future.
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