Land Rover’s newest model, the Range Rover Evoque has already become a bona-fide tourist attraction in its ‘home’ city of Liverpool, in the UK.
Evoque is not only visually stunning but it will also be the least expensive Range Rover ever and as such, will open up the brand to a raft of new buyers around the globe.
The baby Ranger Rover will be built alongside the Land Rover Freelander at Halewood and is expected to become the company’s best selling model by more than doubling production at the plant to near 100,000 vehicles per annum.
For anyone who doubts the Evoque’s off-road capability given it’s svelte lines and Avant-garde styling, you’re probably going to end up with egg on your face if the public demonstration in Liverpool is anything to go by.
Land Rover have always said that any vehicle with either a Land Rover or Range Rover badge will always have best in class off-road ability and the Freelander2 definitely proves that. Colin Green added to that company edict when he said, that while few will ever need to use the Evoque’s full off-road capability, let alone want to use it, it is there.
“We couldn’t build a Range Rover that didn’t have full off-road capability.”
Just to prove the point Land Rover has will host 700 global media for the launch of the Evoque over the next six weeks where they will be able to explore the limits of the vehicle in some rather unusual surroundings. Part of the drive program will involve a three kilometre course through the Edge Hill cutting and tunnel (an old disused railway line – semi submerged) that is said to be at the very least, challenging.
The last time we attended a Land Rover launch we could have cast a line in Scotland’s Tweed River from the Discovery 4. It seems that water is again playing its part in this launch with the Evoque driving through Duke’s Dock on a submerged bridge.
CarAdvice will be attending the event in Wales and Liverpool in a couple of weeks and will bring you a full review of the Range Rover Evoque from the UK.