Loading indicator
News & Reviews
Last 7 Days


by Karl Peskett

Is this the Rolls-Royce of the future?


At our recent drive of the Rolls-Royce 102EX (click here for our review), we were given an opportunity to meet some of the team at Goodwood, in an event that the Rolls-Royce Asia-Pacific officed dubbed “Goodwood 360”. It was a way of bringing the factory to us and to get a behind-the-scenes look at what goes on at the Rolls-Royce factory.

Among the staff was a young man by the name of Alex Innes. Mr Innes’ business card proudly states that he is a “Bespoke Designer” for Rolls-Royce, and when you see the bespoke luggage and picnic set that he’s brought along, and the “can do” attitude that he exudes, it’s clear that Mr Innes will go far.

But something else caught our eye: On the table that Mr Innes laid some diagrams of previous work was a sketchpad. During the course of the morning, Alex Innes drew out some rough sketches of a futuristic looking car. Given how well they fit in with the corporate look, you’d have to think that there was some merit to his drawings.

Alex Innes’ boss is none other than chief designer Ian Cameron. Mr Innes made the comment that Mr Cameron is the gatekeeper for the brand and that he understands Rolls-Royce better than anyone else alive. It was Ian Cameron’s inspiration behind the Ghost and Phantom product ranges and when you see how true they live up to the Rolls-Royce name, Mr Innes’ comments about being a gatekeeper hold true.

But judging by Alex Innes’ drawings, it’s clear that he also understands the nature of Rolls-Royce.

Keep an eye out for his name in the future. To us, at least, it seems there’s a new generation of designers who can carry the Rolls-Royce heritage into tomorrow and beyond.

 




SHARE THIS ARTICLE