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Jaguar sales increase

By Alborz Fallah |

If you thought Indian manufacturer Tata Motors’ takeover of Jaguar was going to hurt the British brand, you thought wrong. For the first time in two years, Jaguar has seen a monthly sales increase.

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 Sales increased by nearly 69.6 percent across Europe last month, totalling to 4,047 cars from the 2,386 it sold in April 2007. In the UK last month saw an 85 percent increase. Australian sales figures should see similar results this month.

Of course, it doesn’t hurt to have a new car, that being the Jaguar XF we recently drove.

“The clear future for Jaguar is helping us rebuild the brand, underlined by new products like the XF. We have got an order book for the XF for 18,000 units, which is at least as good as we hoped, we are working flat out to meet the demand.” Don Hume, Jaguar and Land Rover spokesman said.

The positive news wasn’t shared with sister brand Land Rover which saw sales fall by 14.6 percent in April to 6,023 units across Europe.


 
  • Reckless1

    The question is, why??

  • Frugal-One

    You guys wrote this story up all wrong!!

    How can TATA get all the glory when they have only owned Jag for around a month.

    FOMOCO [Premier Auto Group] deserve all the [belated] glory

    Cheers

    F-0

  • Ivan

    I think the increased sales is due to the excellent review given to the new XF by TopGear (season 10). Thus the increase in order to 18k units.

    Nothing to do with Tata…

  • alec

    Isn’t Jag still owned by Ford until the end of the month??

  • 1947

    awwwwwww
    a few jealous faces

  • No Name

    Reckless – Why!! COs they have a new car called the XF and a well good sports car the XK.

    Alec – does it really matter who owns them?

    I’ve read that the XF is to have a new 3.0 litre diesel to replace the 2.7litre unit. Presumably the same unit which is shred with the Ranger TDCI, dunno but worth a look at.

  • http://www.caradvice.com.au/ alborz

    I think the point was, that buyers are not afraid that their premium luxury car is owned by Tata.

  • Andrew M

    lets see how they go once they have designed their own model before credit is applied to Tata.

    the good fortunes were set on their path before any sign over

  • action jackson

    Go Jaguar!
    I freaking love Jaguar, best car company ever :P