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by Brett Davis

Range Rover has commenced production of the all-new Range Rover Evoque at Land Rover’s Halewood production facilities. The first unit to roll off the line was a three-door model in Dynamic trim.

So who’s the lucky buyer? Nobody, actually, the very first model will be donated to the British Motor Industry Heritage trust. Jaguar Land Rover Chief Executive Officer, Dr Ralf Speth, spoke about the milestone in a recent report, saying,

“The Evoque is an incredibly exciting vehicle that joins a product range which across both of our brands is the strongest we have ever had – and it fits in perfectly. Worldwide interest in our new car has been exceptional, with 18,000 customer orders received from customers eager to be among the first to own the new Range Rover.”

The Evoque will be produced on the same production line as the Land Rover Freelander, the car which the Evoque is based on, provoking a big spike in staff by 1500 new workers. An initial supply of 20,000 or so units will reportedly be made before any customer orders are fulfilled, which hopes to ensure stability in orders.

The Range Rover Evoque will be sold in around 170 different countries around the world. Range Rover is expecting the Evoque to sell a 50/50 share offive-door and three-door models. Overall, both versions are likely to be hot sellers in the SUV market. Dr Speth said,

“It is a groundbreaking product, a Range Rover with concept car looks, lightweight technologies and the capability to deliver 50mpg (4.7L/100km) fuel economy. At the same time it’s still a true Range Rover that’s agile, nimble, designed to survive in the urban jungle and capable of tackling the toughest climates and terrains thanks to Land Rover’s legendary all-wheel drive expertise.”

Deliveries for Australia are set to begin at around November this year. Australian pricing has already been announced. Click here for more details.




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