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May 11, 2008 by George Skentzos
Ford has definitely taken a unique approach in advertising its new FG Falcon range, presumably deterred by the number of complaints ‘enthusiastic’ car commercials tend to attract.
Personally I preferred the Falcon burnout in the RTA ad – which was for safe driving, go figure.
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Ford FG Falcon USDM CGI
As most of our Ford fans already know, the new Ford FG Falcon is not expected for export to the
Ford G6 – Ford G6E
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Here is an overview of all the Falcon spy shots and videos that have appeared on CarAdvice to date.
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New Ford Falcon Testing in the US
One of our readers (Damien) alterted us to this, Leftlanenews reports that the new 2008 Ford Falcon is currently undergoing
All-new 2008 Ford Falcon preview
Ford has released a teaser image of the new 2008 Ford Falcon ahead of its official unveiling to the press
But the worst car ad on tele would have to be the Toyota one with the heilcopters and the spot lights,that truly is lame along with the slogan The Game Has Changed.could that be a gay reference?
it may be a gay ad but people actually believe that crap
I’m Still waiting for the game to change…
Oh hang on, it did, one car is classed as medium (4cyl Camry),and the other with identical body but different engine ,lights and bumpers (V6 Aurion)is called a large car???
:)
here ford have a class leading product the fastest Aussie production car and they give us the finger so to speak and they wonder why people don’t bother ford need to fire the marketing team and get new ones what a joke
Abysmal! My Anti-spam word was BMW and that is more in line with what they should be doing- making the car desirable, not an appliance for families. I can’t see any logic behind this whatsoever- they are alienating existing fanbase and the only thing stirring in the ads is the Turbo badge.
I hope for the sake of ford fans, that towing capacity isn’t
a jet ski, what a pathetic new ad for ford, no wonder nobody buys the $hit heaps……….
jbot Says: May 11th, 2008 at 9:37 pm
“Haha I saw that ad tonight. I saw the fingers then tuned out as it didn’t interest me. Didn’t even realise it was for the Falcon! Terrible ad”
NM response…………..Sums up exactly ad! No wonder Ford have iffy time moving cars. Marketting is one factor Ford has been AWOL! Whoever is responsible for there ads needs “sacking” as average; talks jibberish and nothing mentioned of techno advances or of car of any merit. Ford………… pull your finger out as useless ad!
Mad, most of the Falcon/territory range have had a 2300kg tow capacity for years now, Falcon has long been renowned as the best towing sedan, very stable too.
I know this as my previous company car was an AU2 Falcon and could tow a 2000kg boat up to 110km/h before it felt unstable, now with another company car (VZ wagon with pathetic IRS), it only gets up to 85 km/h before the same boat gets unstable, even though the wagon has a longer wheelbase. (not to mention I miss the extra torque and body quietness while towing -VZ doors creak a bit while towing).
The previous Turbos were only rated at 1600kg, now with bigger intercoolers etc, they match the rest of the range (2300kg).
Compare that with 2100kg max for Commo, and 1600kg Aurion.
And as stated before, we are bashing Ford advertising, for not giving it a good go, not the car itself.
Seriously, People who buys a car just because of the AD????. If your serious about buying a car you’d go down to your local dealer and test drive the damn thing and make your own informed choice!!!!!! Not ‘I dont like that car because the ad sucks’???
Hi Scott,
Yes, you are correct, if you buy a car just coz of the ad, regardless of any other knowledge, then yes you are an idiot, problem is the Toyota and Holden ad campaigns drum their messages through and before you know it , the lemmings are sucked in.
Like we’ve said before, you have to get the buyers interested so they will actually want to visit a dealer and check it out for themselves, not just think “oh well it’s just another low tech taxi and because Holden and Toyota sell more cars, they must be better etc”.
-It’s like saying “More people eat at McDonalds than any other restaurant, so therefore McDonalds must be the best restaurant”.
later…
I would not buy a falcon as they are rubbish crap,
ford pull your finger, this model is your last chance.
yeah i like it come on frosty from barbagallo
u r crazy mad get lost
Gee, mad have you ever look at the commodore and falcon next to each other? Compared important factors like build quality? Compared professional road test data? Because I dont think you have. I looked at both on the weekend and like to think I am open minded enough to be unbiased. I looked at an SS I have to say I was quite disappointed with the cabin quality. The centre console felt very weak and flimsy, I grabbed the left hand, hand brake blank and the whole thing warped and shook all over the place, The steering wheel felt like it had just been removed from a bus and the rim was way to thin, the cruise control on the end of the indicator stalk was very have to use. $1B worth of investment sure didnt feel like it. From there went and had a look at a new FG and have to say that I was quite impressed. everything was were it should be, and felt very solid. Cabin quality and use of materials was very impressive. I think you need to get the blinkers off and look at what is out there
Mad Says:
May 13th, 2008 at 1:36 pm
I would not buy a falcon as they are rubbish crap,
ford pull your finger, this model is your last chance.
ScottT, I checked out both at our recent motor show. I agree with most of your comments on the Holden interior. There’s lots of nasty plastic ‘flashes’ (moulding marks) around the centre console and hand brake area. The dashboard finish is nice in the VEs, but why is it the only area so finished? The upper doors and lower dash areas have the old-fashioned animal grain. I mean, if Mitsubishi managed it with the 380…
But it’s no bed of roses inside the FG, either. The interior door pulls are slimy and flexible, I’m pretty much over the lashings of metallic grey paint used on the console and dash and the doors close terribly. My tip would be to wind the windows up first if you’re trying to impress friends.
Really the new falcon isn’t much different to the BA BF
those crappy looking head lights are just plain wrong..
Ok Mad, so if the FG aint much different to BA/BF then that means an old BA at least equals or spanks an all new VE?
Take a look at the Ford website and check out the 3D CAD (that’s computer aided design) animation showing all the NEW parts used on FG, not much huh?
And as far as headlights go , the VE ones don’t look much different to BA….
:)
Both of these Aussie market cars aren’t the best in the world, nor do they claim that (although Holden reckons the VE is better than a BMW 5 series at steering), but I don’t think that much else compares in versatility and metal for your money for the price.
The headlights are similar to the Mondeo’s, which are actually stunning. Although there are similar elements to BA/BF, the silhouette and execution are completely different. Maybe you need a new guide dog, Mad.
Andrew,
totally agree. (great name by the way)
FG is so different that only the biased wouldnt notice.
what ford needs to do IS capture an audience. the adverts need to catch your attention because they need to grab those that dont have the falcon on their shopping list to check out.
its fair enough saying that people will test drive all the makes, but they will only test a few and most will be in the same class.
they need to capture those that think falcons are only taxis or believe they are fuel guzzlers and say “hey come and have a look, we are better than you think”
the Hyundai 130 advert is a great example where the valet parking guy says there are no koreans in the parking lot, but rather only europeans.
they are saying, “hey you guys that would never dream of walking into a hyundai showroom, come check us out NOW!!!”
Golf,
on saturday just gone, i made a trip to my local dealer to check out the FG falcon.
to my disappointment they only had an XT sedan in the yard.
i got him to unlock it so i could have a sticky beak.
i didnt find any of the problems you speak of. i didnt “Slam” the door but i closed it a few times on my exit even with one gentle finger, and it seemed ok.
i then for a direct comparison went and jumped straight into a mondeo. i felt the better quality/comfort was in the falcon
you cant beat the falcon for comfort!!!!!
mondeo seats have nothing on falcon seats. even the mondeo cloth quality has nothing on the falcon quality.
the mondeo gear shift is too far forward compared to the falcon. unless you have short legs you will have to lean forward out of your seat to select a gear.
with the falcon you can remain back in your seat, with your elbow on the console, and still comfortably reach the gears.
the leg room is impressive in the mondeo but it doesnt seem to have the falcon width.
dont get me wrong, the mondeo is a great car in its class, but it still doesnt have the comfort of the falcon
perhaps the one at the show was a mule???
i asked the dealer why he didnt have any utes yet as i had seen them getting around on transporters and heard of them around the traps,
and he said the ones i would have seen/heard of would have been what he termed as “hybrids” which were slapped together models for shows etc. he said they usually start to fall apart after a bit of touring.
ute production only starts this month
perhaps the sedan you saw at the show was also just a slapped together Hybrid??
Mr Ford your adds are a waste of money, Doesn’t promote the product at all. Need to catch the imagination.
TP, I know people that go straight to the Toyota dealer regardless.
Latest “Holdens drive better” are good adds.Daewoo is GM now so shut the F up detractors.
i do too realcars,
i know someone who went straight in for a hilux, and 6 months down the track said to me he felt he got ripped off because the BT50 we parked beside offered more features at a better price.
I sat in an FG XT yesterday, and i was happy with the comfort, and head room (Im 6′3″), much better than the BA/F. I didnt like the space under the central instrument controls at the front of the centr console, too small for my big paws. Id rather 1 big compartemnt, than the 2 small ones…. Thats my only flaw though.
Andrew M,
I too have seen plenty of utes. The first FG i saw was an XR8 ute. I also saw a truckload of F6 or GT utes leaving FPV HQ today…..
The new falcon looks like a mazda 3 same bloody front end.
I must say that it is slightly better looking than the AU falcon. case closed.
Mad Says:
May 14th, 2008 at 9:09 am
The new falcon looks like a mazda 3 same bloody front end.
I must say that it is slightly better looking than the AU falcon. case closed.
OK Mad,according to your superior automotive knowledge and keen eyes,the FG is mechanically the same,and looks the same as a BA/BF and now looks the same as a Mazda 3.
I think someone has been beat and is now clutching at straws.
Case just getting started…. :)
What do you work at ford? you seem to be on the defensive for ford alot.
They were probably the same cars that were used in the other national previews, Andrew M, come to think of it. Pre-production, then. Bavarian Missile (where IS she? Oh yeah, I remember now) and I looked sideways at one another as the opened left front window rattled sideways in its track 3 millimetres each way as I gently closed the door.
The Mondeo impressed me more.
the mondeo had nothing on the falcon in terms of comfort and ergonomics. and i mean nothing!!!!
I’d rather watch these commercials on ford’s website, they much clearer and are not compressed like these YouTube ones are.
I’ve seen alot of negativity on these ads, I’m sure Ford’s marketing is working on alot better ads, but I think they should of used an up-beat catchy tune. Holden have a song they used since the launch of the VE that I think went “Baby I’m Ready to Go” and I think that was alot better marketing than the new Ford ones. So I hope this isn’t the last of the FG ads and there’s alot more to come.
These first FG ads suit the G-Series but they a bit smooth for the XR’s. It took me awhile to ignore the irritating finger walking and concentrate on the music and scenery of the rural country side. The ads are nice and pleasant when you ignore the friggin fingers but Ford need to make ads that are upbeat and catchy.
When i first saw the ford ad on tv, i thought it was the new yellow pages ad \” let your fingers do the walking\”
Hey Mad when you think about it, it does! :’)
Hey jetski pull your head, fords marketing is pathetic to say the least, the new ford ads are a prime example of this, and show that this is fords weakest link.
So jetski PISS off back to where you came from..
In the end ads mean little, the reviews, awards, and better overall vehicle makes the sale… Holden people should drive one and see why FG is miles ahead of the VE.. the BA-BF was better but the media felt sorry for Holden not winning many awards….
In the end if ford dont sell there cars, ford will close,
Holden have won many awards for the VE commodore, and yet also to see, if the FG is better.
Game over ford
“the BA-BF was better but the media felt sorry for Holden not winning many awards….”
Ford G Series, PLEASE DO NOT GIVE ME CRAP! (Your talking about better than the VE arent you? Sounds like you are!) You have not proof or facts to back that up so dont give me CRAP THATS NOT EVEN TRUE!
well said duck
Thank You Mad at least somebody agrees! :D
Ford G series wants to talk about something he needs to give the FACTS not the CRAP! He thinks HOLDEN is crap, which is wrong. But he just makes silly little comments that arent true trying to think that they are!
Mad, yo also get some ford people saying that the BA looks the same or better than the VE, that really annoys me! Can’t they just admit that the VE is better, its alright you want go over to holden just saying that. It’s like me saying “The VT Commodore looks better than the BA Falcon”.
Geeeeeeeeeeeeeeeeeeezzzzzzzzzzz…………those type of people need to GROW UP!
Duck, you’ll always get these type of people regardless, Plenty of ‘fanboys’ from all manufacturers even outside of the car industry. Its like take that one thing from their life, and their life is meaningless… lol.
I’m a Holden boy but hey comparing the BA to a VE for looks you have got to admit is stupid. Agree? But yes you are right Joober.
IMO yep the VE looks better than the BA, the BA look is aging. Though the BA-BF was better against the VY. But then again thats my opinion only, some people differ.
Its fine to prefer a brand but theres a point taking it too far, to me, with corporations, you have to give as much loyalty to them as they give back to you, its the competitive nature of business!
The Fg is butt ugly
Better looking than you Deft
wtf are you about g6e, the FG is an ugly car FULL STOP
Deft, im a holden man (probaly like you are) but can you give us reasons its ugly?
The grille on G series is to much for me…XR6T looks best but still not much different to outgoing model
TP,
once you see the FG in the skin you will notice it isnt that similar to BA.
i first saw a FG XR6 last week in the flesh at the shopping center raffle,
and i must say it looks remarkebly different.
yes it is recognisable as a falcon, but it is certainly not the same car.
i saw my first FG on the road today parked outside a shop, and driving past in the dark even in the rain, i knew it instantly to be a new FG
park a BA next to a FG and you will realise how silly the “Too alike” claims are.
even NM was openingly saying they look too the same, but once he reported seeing one in the flesh, his tune greatly changed.
every single angle of the FG states it is a different beast
even the rear looks heaps classier over the out going BF
the tail lights have to be seen in the flesh to appreciate.
its not a frosted lense like on the SS etc but rather very clear and detailed assembly
Similar to the BA?? I THOUGHT IT WAS A BA!!
I saw an XR6 in that blue. I had to look atleast 3 times to make sure it wasn’t a BA. I said to my mate, sitting beside me “Look, the new Falcon!” and he said “Is that NEW??”.
Even he thought so, and he doesn’t know anything about cars.
It’s an improvement over the outgoing BF, but that isn’t hard.
Oh, and in that first ad…are they advertising a car, some holiday or that awsome looking jet ski. If the jet ski or the holiday then sign me up!
They were advertising the effortless towing torque of the XR6T. Should’ve been a 30-footer to drive the point across apparently.