2011 Ford Focus pricing revealed for Australia

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By Tim Beissmann | July 01st, 2011

The pricing for the all-new 2011 Ford Focus has been revealed at the 2011 Australian International Motor Show in Melbourne.

Showgoers have been treated to their first look at the new Focus in Australia, one month before it goes on sale at the beginning of August.

To read CarAdvice’s in-depth model-by-model breakdown of the 2011 Ford LW Focus, click here.

The pricing for the new model reveals that the Focus will maintain its entry-level price of $21,990.

The six-speed dual-clutch automatic transmission comes with a $2300 price premium over the five-speed manual. The automatic option in the previous model only cost $2000 more than the manual, although that was an inferior four-speed automatic unit, and the additional $300 represents tremendous value in comparison.

Prices for the mid-spec Trend (which replaces the LX) and the Sport (replacing the Zetec) are around $1000 more than the previous model.

The range-topping Titanium, which is a new variant in the Focus line-up, boosts the price of the new range significantly. In the previous range, the most expensive model – the TDCi auto – cost $29,790, whereas in the new range the high-end Titanium TDCi auto will top out at a much more premium $36,090.

2011 Ford Focus manufacturer’s list prices (excluding government and dealer charges):

Ambiente

1.6-litre five-speed manual hatch – $21,990
1.6-litre six-speed automatic hatch – $24,290
1.6-litre six-speed automatic sedan – $24,290

Trend

2.0-litre five-speed manual hatch – $24,490
2.0-litre six-speed automatic hatch – $26,790
2.0-litre six-speed automatic sedan – $26,790
2.0-litre TDCi six-speed automatic hatch – $30,500
2.0-litre TDCi six-speed automatic sedan – $30,500

Sport

2.0-litre five-speed manual hatch – $27,390
2.0-litre six-speed automatic hatch – $29,690
2.0-litre six-speed automatic sedan – $29,690
2.0-litre TDCi six-speed automatic hatch – $33,190
2.0-litre TDCi six-speed automatic sedan – $33,190

Titanium

2.0-litre six-speed automatic hatch – $32,590
2.0-litre six-speed automatic sedan – $32,590
2.0-litre TDCi six-speed automatic hatch – $36,090
2.0-litre TDCi six-speed automatic sedan – $36,090

Options:

Convenience pack for Trend model – $300
- Auto headlights
- Rain-sensing wipers
- Auto-dimming rear view mirror
- ‘Follow me home’ lighting

Sports executive pack for Titanium model – $2300
- Apadtive cruise control
- Bi-Xenon headlights with LED daytime running lights and static cornering lamps
- Power tilt/slide sunroof

o

To charge 36k for the top model the Xenons should be standard and where the hell is the Sat nav.

22k for the titanium petrol model in the US sounds mighty appealing ATM

Aussie bender

So much for the $33K we all hoped for. The Titanium will not sell well with Mondeo/Falcon pricing.

Kampfer

Yeah… don’t even have standard sunroof…

May be the new Hyundai Elantra is not so expensive after all…

Interesting to see no manual for sedan.

Giles

Wow – that Titanium TDCI auto is expensive. That will not sell at that price.

Phil

Even the cheapest Diesel offering is over 30K and with no manual offering, its a whopping $6000 premium over the equivelant manual petrol.
Why can’t they look at what Hyundai is selling and offer a base model diesel manual?

Focus

With such prices, I would guess the XR5 Turbo will start at around $45k when it joins in sometime next year as the current model goes for $36k, the same as the Titanium TDCi.

Kampfer

I bet new XR5/ST will be just cheaper or same as Golf GTi, no way Ford can sell ST more than the VW…

Adam

Damn…. I was pretty keen on a Trend auto diesel but not at $30,500 + on roads

F1MotoGP

..but still cheaper than 2 liter Golf TDI by $6000

Adam

Perhaps so, but you can get a diesel Cruze automatic for $26,990, albeit in CD form, which isn’t as loaded with kit as the Focus but it isn’t too far off.

scottjames_12

Remember though that the Focus has proper rear suspension and a dual-clutch automatic gearbox, amongst other equipment differences.

Drive both and decide for yourself if the Focus is worth the extra money I guess…

Little car nutttt

Also noteworthy to mention the Titanium has many features its rivals dont have like 18 inch alloys and push button start
Phil

Ford will probably offer big discounts in a few months.

Planned_Obsolescence

Whats all the big deal on factory sat-nav, they cost a fortune & map up grades cost heaps.

Sure they may look integrated, but for that cost…I dont think so

Cheers

Robbo

Agreed. My HTC phone has GPS which is brilliant and costs $30pa to have upgraded maps constantly, and like all portables can be pulled out and used walking and in other vehicles. $30pa is a darn sight cheaper than what factory nav costs. Or learn to know where you’re going like the old days…

Crazy talk

You have to pay for gps on your phone???? Should have got a better phone….

Aussie bender

Pay for latest maps, not the gps itself.

Sprint

Ford is dreaming if they think I’m going to pay that sort of prices for a Focus.
Martin

At the end of the day, the name plate FOCUS just isn’t worth what Ford are trying to charge. I much expect this to be a sales flop tied in with some special edition model with free equipment to try boost sales. The Focus just hasn’t been a strong seller in its class so trying to charge more with this new generation will not do it any favours. This strategy works on Corollas because the nameplate is so valuable.

Yonny

Yes, Ford Australia have done severe damage to the Focus name by selling the poorly built South African assembled model then pretending people didn’t have problems. For everybody who had a Focus and had no problems there was somebody else who had a Focus and suffered problems that Ford Australia would pretend did not exist.

The new Focus looks good, and not being made in a tin shed somewhere in Africa anymore, it may well be worth a look. But the price is too high, I think.

Pez

What problem’s did the S.A built Focus have? Have you owned one?

Yonny

Poor paint quality, poor panel fit, poorly fitted interior, substandard component quality – those were some of the problems.

Compare a South African-built Focus to one built in Eurpose (the XR5 for example) – the difference in quality is immediately obvious.

I had 2 of them – must be a sucker for punishment. The second one was so bad I sold it after a few months.
Adrian

Yes I had one and where do i begin. All under 100k kms.
Lets see I had a real lemon though so but I had the clutch go early on, hand brake, coil pack so lost all electrics, brakes wore down every 15,000 kms, front left wheel bearing broke every 10,000 kms, cat converter went, steering rack broke are just to name a few things that went wrong. Got rid off it after 4 years of punishment and have never brought another ford again.

However this focus does look pretty damn good and may have brought one if I didn’t buy a Clio RS200 late last year.

MK

$36′, Ha-Ha, can’t you get a new Falcon for less than $30′?

Kampfer

Well, it all about downsizing these days.

Titanium price around the same as XR6 or G6 Special Edition. If I don’t need to seat 5 all the time I’d pick the Focus over the Falcon, Focus hatch has more usable space then Falcon sedan anyway.

But then there’s the Mondeo Zetec EcoBoost for not much more.

Good price compare to Golf. Unfortunately in OZ Ford and VW are not quiet in the same class.

Aussie bender

“Focus hatch has more usable space then Falcon sedan anyway.”

What? Sorry Kampfer but I think you must be fishing with that one!

Phil

Try putting something like a coffee table or a washing machine in a Falcon sedan. Then when that fails, do it with a hatchback like Focus and see what happens.

kinfungl@hotmail.com

Sound like Aussie bender never owns a hatch before. Of course hatches have more usable room then sedan. As Phil says. Good luck try to put a washing mashine in the back of the Falcon. No issue with Focus hatch for that.

save it for the track

They’re dreaming on the pricing.

Goodfa

Not even Holdens marketing department can sell them at that price.

It looks like Holdens decision to go Korean is starting to pay off as the quality of the newest offerings from Korea are not to bad.(Once Epica is gone they have basically got rid of all the rubbish).

t39

Would have been great if the 22K base was a 2.0L with 6sp manual.

As it is, anything below the “2.0-litre TDCi six-speed automatic hatch – $30,500″ level is inadequate.

There are much better alternatives at 30k+ level.
gazza

Tell them there dreaming! The name “focus” does not deserve a premium price.
Pauly

how do they justify the price?

These come out of Thailand don’t they? A country which we have free trade with.

Ontop of that, the Aussie dollar is going awesome and car companies are dropping prices!

2 points here:

- Ford don’t pull a Honda on us, there is a reason Honda dropped their prices this year.

- A Focus is not a Golf. Don’t charge premium prices for it, because it won’t sell. Maybe overseas the Focus and Golf are considered the same, in Australia it’s not.

- Is the lost money in Falcon and Territory sales meant to be made up from the Focus perhaps?

MRL

Not sure where these are coming from now, but it’s not from Thailand.

Ford TH only broke ground on the new factory for the Focus in March 2011, and it won’t be ready to start production until very late 2011/early 2012.

My guess is these are probably coming from Ford Germany (just as the Fiesta did until Ford TH started manufacturing it in March last year), which may explain the pricing.

Andrew M

Yes, I thiught these were coming from Germany too until the Thailand plant kicks in

Joe5619

They are RRP.. NO-ONE pays this price!!

Kampfer

But they are higher than most RRP of the other in the same class. No one pay those price either.
Phil

RRP normally doesn’t include on road costs either. Add about $2500 to get the full price.

Robbo

Where’a the 6 speed manual???

Phil

Ford made a huge mistake and didn’t design one. Rather stupid considering 99% of Focus worldwide sales are from Europe and 99% of those are manuals.
The diesel is a 6 speed manual however, but Ford Australia decided to only offer our diesel in the DSG – another mistake though it probably won’t cost them many sales here.

john

Those prices are a joke. You would have to have rocks in your head to pay that kind of money.
Mr Gaspo

I was considering a Focus sport auto diesel… Not now, looks like diesel Golf is worth the small premium then. If Ford could make the diesel auto sport $30k then you are talking.
Tim

I agree, i thought the whole point of the 1.6 was to under cut the competition?? It’s a shame because it looks good, but a base golf with the 1.2 turbo is the same price.
Aussie bender

And to think they are asking these prices without the Ford Sync – are they treating the public like idiots?
The new Hyundai is looking the goods more than ever – all with a powerful & ecconomical 1.8L instead of this N.A. 1.6 joke.
I cannot see Ford retaining these prices for long given the value available now (and shortly in some instances) from the competition.

o

I think the ambient model should be ditched and all the above trims moved down a price, If ford wants to charge this then they need to make a titanium X with myford, leather etc

anthony

For the price of a fully loaded Focus,I would far rather have a Honda Accord Euro.

Ford are not VW,they have got to be joking ???
binladen

overpriced!
binladen

I am binladen not says!!! don’t like the idea!!
Russell

I was lining up for a Titanium but those prices are rich. About 3 grand too much I think. Looks like another Golf.
delux

Pricey but I still want one.
filippo

No diesel manual? Are Ford Aus deliberately trying to alienate return customers?
Nick

Appears focus pricing is aimed high with european VW Golf. I think I will give the focus a miss, VW will have a better resale after 3 years.
Mojo

At those prices, another sales flop from Ford
Your mum is hot

Good luck with the dual clutch when it’s out of warranty…
bangel

Fords problem is that in europe this car is a direct competitor to the golf , which it is and its a good quality car .

Aussies view fords as down market , so its percieved as a competitor with the crude and the other korean also rans .

It cant compete against the golf here because we consider the golf to be a cut above the focus , lost in space ,which is a pity as it is selling very well in europe , no2 best seller in the uk , after the fiesta .
anthony

Saw it at the motor show,and not impressed.

Felt small and cheap inside,and very over priced.
I think the Cruze will sell far better,and am sure this will be a big flop for Ford again locally.

James Cortez

I agree, absolutely overpriced now unlike the previous model. Ford Australia is too damn greedy and I – sincerely – hope your sale volume suffers, yes you read it right.

Let the cruze take a major slice of the focus sales.

anthony

Reminds me of how sorry I felt for Ford when they had the origional Focus which noeone wanted,and Holden hasd the TS Astra,which was a massive success…

Dan B

When are Ford Au going to learn??? No diesel manual. Fools!!!
Jon

6 speeds manual is gone, that is no good, isn’t it?

Robbo

Twin-Clutch better than manual, unless you get your jollies by operating a clutch and stick yourself, but nowadays with heavy traffic etc, does it really matter?

filippo

Better in what sense? When will VW and Ford learn that manual drivers are not looking to be saved from operating a clutch or changing gears?

Colin G

Titanium had a price of $41K+ at the Motor Show.
Add this to the poor panel fit & Ford has lost a potential buyer !
http://Frosty Hicks

Dissapointed.

This car has jumped up 6k from what I would deem acceptable.
PeterG

Oz dollar improvement has not been passed on .
Does Ford think that it can price options like the Euros ?
Big mistake.
anthony

Give me a new Jetta instead,roomier,better boot,better finish,VW badge…classic looks
Alexander

It is far too expensive, the engine and transmission combos are sub-par, no 6 speed manual and no manual diesel. Fords trying too had to match it to the Golf and appear upmarket.

This wont sell, the Cruze might not be as good of a car in general, but it’s cheaper, well marketed, has the right gearbox combos and is better looking (in my opinion), Cruze sales will only climb once the hatch is available, I doubt the focus will become a top 10 seller.
Angry Maori

My wife bought the Titanium focus yesterday (3rd one sold in NSW) she loves it, we still have the 2002 model parked up for the kids. The exec pack wasnt available till november (stupid)so we got sunroof and window tint free of charge from awsome dealer thanks ford.
Greg

I am so sick of getting ripped off in this country. What happened to the whole ONE FORD policy that should have the same car and same pricing throughout the world. I have no idea why we get ripped off here so badly. But it must have something to do with the people here willing to let themselves get ripped off. $50,000 for a golf? $40,000 for a focus? OMG you can buy a brand new BMW in the U.S for less

The Golf is considered an extremely low end car in the U.S (hence it’s pricing). Wake up people
Angry Maori

Its me again, my wife is now afraid to drive her car. some one cut her off where the car responded by Breaking rapidly by itself then self tensioning the seat belt quite firmly & then finally have the Lumbar cushioning thump her in the lower back,(chuckle)She said she wasnt worried about the car in front but gob smacked on how her focus took control of the situation. Bit like the old movie “christine”