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by Brett Davis

The BMW 1 Series M Coupe has only just been released and BMW’s marketing departments are hard at work trying to attract as much attention as possible. Here’s an interesting video of its latest campaign: a BMW 1 M Coupe drifting around the world’s highest helipad.

Either BMW has very good computer animators or the company has a lot of trust in its products, and the hands of its professional drivers. Here we see, what appears to be, a BMW 1 M Coupe drifting around the outside perimeter of a helipad. Doesn’t sound too difficult, right? Well, the helipad is actually the highest in the world, sitting on top of the US Bank Tower in Los Angeles, US.

We have no doubt the BMW 1 M’s 3.0-litre turbocharged straight six engine is capable of providing pinpoint smokey drifts, with its 250kW of power and 500Nm of torque, and we have no hesitation in believing it could slide sideways around a marked circle on the ground, in the right hands. But what does lead us to suspicion is whether BMW, and local councils, would allow such a publicity stunt like this to go ahead.

Either way, it’s a great effort and a somewhat creative way of attracting plenty of attention. Earlier this month BMW made a similarly creative promotional video which involved a 1 M drifting through cement walls. Most commenters were skeptical.

Have a look at the video below and then tell us what you think: real or fake?




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