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by Tim Beissmann

Nissan Motor Co. Ltd. has revealed a six-year business plan that will see it introduce more than 50 new models, 90 new automotive technologies and improve its overall customer experience rating.

The ‘Nissan Power 88’ strategy will see Nissan accelerate its growth in new markets and segments. By the end of the 2016 financial year, the company plans to increase its global market share to eight per cent and increase its operating profit to eight per cent.

Under the plan, Nissan will launch a new model somewhere in the world every six weeks (on average). The company’s global product portfolio will comprise 66 vehicles and cover 92 per cent of all markets and segments.

Cumulative Renault-Nissan electric vehicle sales will reach 1.5 million within this period.

Nissan will also increase investments in its brands and expand its dealer network from 6000 to 7500 over the next six years as it works to enhance the ownership experience of its customers.

The brand plans to expand its ‘mobility for all’ strategy with dedicated entry-level cars and light commercial vehicles for emerging markets.

China is already Nissan’s largest global market and by 2012 it will have a production capacity of 1.2 million vehicles in the country. Nissan is targeting a 10 per cent market share in China by 2016, and also plans to increase its share of the new vehicle markets in Brazil, Russia and India.

By 2016, Nissan says it will be the world’s leading light commercial vehicle manufacturer.

It also plans to capture a 10 per cent global market share of the luxury segment with its Infiniti premium sub-brand, which will need to see sales grow from 150,000 in 2010 to more than 500,000. Infiniti’s global presence will increase to 70 markets by 2016, with a product range of at least 10 vehicles.

Nissan President and CEO, Carlos Ghosn, said the Nissan Power 88 plan would act as a roadmap for the company’s profitable growth.

“Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives,” Mr Ghosn said.

“We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century.”

What do you think of Nissan Power 88? Opportunistic, or overly ambitious? Let us know your thoughts in the comments section below.




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