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by Tim Beissmann

The 2012 Mitsubishi i-MiEV will be priced from $48,800 plus on-road costs when it goes on sale in Australian in mid-August this year.

Mitsubishi Motors Australia Limited President and CEO, Genichiro Nishina, announced the official pricing of Australia’s first publically mass-production EV today.

Mr Nishina said sub-$50,000 recommended retail price represented a 22.5 percent reduction compared with the previous model, which was only available to select groups on $63,000 lease plans.

Mitsubishi gave the Australian press its first look at the 2012 model year i-MiEV last week, apparently on the back of a “large number of public enquiries” into the vehicle’s launch.

Read CarAdvice’s full report on the 2012 Mitsubishi i-MiEV.

The first examples of i-MiEVs will arrive in capital city dealerships from mid-August.

What is your reaction to the Mitsubishi i-MiEV pricing? Too much, about right, or a bargain? Let us know your thoughts in the comments section below.