Mitsubishi i-MiEV on sale for around $50,000 from August | Car Advice

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Mitsubishi i-MiEV on sale for around $50,000 from August

By Alborz Fallah |

The Mitsubishi i-MiEV will soon take the honour of being the very first electric car on sale in Australia with vehicles arriving in dealerships in August.

Although the i-MiEV has been a vehicle that we’ve all seen and heard about over the last two years, the 2012 models has been moderately revised with better safety and additional features.

Mitsubishi Australia couldn’t officially confirm a price as negotiations are still taking place (we expect an exact price shortly). Nonetheless, officials indicated it would likely be around the $50,000 mark, which is a significant reduction from the previously estimated $65-70,000 figure.

For the 2012 Mitsubishi i-MiEV the Japanese company has added side and curtain airbags, now equipping the vehicle with six in total. There is also electronic stability control (ESC) on top of the already existing stability and traction control. The onboard computer’s operating system has been upgraded to instantly shutdown all electrical systems in the event of an accident whilst an in-cable charging circuit interrupt device adds even more safety measures. The drive modes have been altered to better suit driving conditions as well.

Although still very much an i-MiEV from the outside, the changes include an uprated rear bumper as well as privacy glass for the side and rear windows. Auto headlights and multimode keyless entry have both been added as well. Last but not least, if the electrical and environmentally friendly features of the i-MiEV can’t keep you warm, the newly added heated driver’s seat certainly will.

Mitsubishi expects to sell about five i-MiEVs to the public per month. The company stresses that its i-MiEV is not about volume but about getting the ball rolling in the world of electric vehicles. The delicate and time consuming production of lithium-ion batteries and strong demand from European nations may put stress on the number of vehicles destined for Australian showrooms if interest in the car rises past expectations.

With a maximum speed of about 130km/h, the i-MiEV has an official Australian design rules approved range of 155km. Which, if research is anything to go buy, is more than what 90 percent of Australians will need in a day.

Mitsubishi Motors Australia Vice President of Corporate Strategy, Paul Stevenson, told the automotive media that the i-MiEV is about changing perceptions. Noting that the i-MiEV is just like a smartphone that can easily last one day for most users but needs a recharge when you get home.

The $50,000 price tag isn’t exactly cheap, given the size of the vehicle. With most of the cost absorbed by high cost of first-generation technology. According to a study by the U.S. department of energy, it currently costs $33,333 for a electric vehicle battery that manages a 160km range, that price is expected to go down to $10,000 in 2015 and to just $3,333 by 2030.

The other reason the i-MiEV is expected to attract a relatively high price in Australia is due to the complete lack of support for electric vehicles by the federal government. As it stands today, many nations in the European Union offer a $7,042 incentive to encourage electric vehicle uptake, in the U.S. that figure can be as high as $10,000. In Australia, we get nothing.

In fact, not only do we get no government incentives in cash form, there are also no government regulations to encourage recharge stations for new building developments or favourable parking laws to encourage EV uptake. Australia is the only country in the world where the i-MiEV is going on sale without any support from the federal government.

The U.S. has set a goal to have 1 million electric cars on the road by 2015, Canada is more conservative at 500,000 by 2018 whilst Japan is expecting at least 5 million by 2020. Even China has set an aggressive target but Australia? Not even on the radar.

It’s an unfortunate state of affairs given the Gillard government’s consistent public campaign about its environmental-protection credentials.

Despite the limited support from the government, Mitsubishi believes launching the i-MiEV is the beginning of the future of mobility, and it’s hard to argue with that logic.

European nations that can produce a great deal of their power from renewable resources can legitimately claim to have zero emission motoring with electric cars, nonetheless, even our coal powered nation can still benefit from cars such as the i-MiEV by charging when the grid is mostly unused (e.g. at night) or paying a little bit extra for green energy to offset CO2 emissions.

Mitsubishi will equip one dealer in each capital city (two in Sydney) to handle i-MiEV sales. The i-MiEVs components are covered by a 10 year warranty, except for the 200kg battery which is covered by a 5 year warranty. The battery pack is expected to maintain at least 80% of its original capacity after 150,000km. That means it will still hold enough charge for a 125 km journey.

As part of the Japanese company’s strategy in moving forward, it will also offer begin to offer both plug-in hybrid and electric vehicles in its entire range. By 2015 buyers will be able to walk into a Mitsubishi Australia dealership, pick any model in the company’s lineup (everything from Colt size to Pajero) and have the choice of either petrol, diesel, electric or plug-in hybrid engines.

The company plans to reduce its emissions across its model range by 50% come 2020 and have at least 20 percent of its sales consisting of electric vehicles.

The 2012 Mitsubishi i-MiEV will be available in six colours; White, Black, Cool Silver, Ocean Blue, Raspberry Red and Titanium Grey.

CarAdvice has previously driven the Mitsubishi i-MiEV, read the reviews below.


 
  • Hertz

    Should be good

  • Shak

    Some very heady goals for Mitsubishi, but judging by the short drive i had of the i-MiEV it should be achievable. The i-MiEV itself is a very appealing proposition, but not at that price. Maybe in five or so years, or maybe just wait for the Leaf and Volt.

    • Sumpguard

      I agree. $50,000 for a car the size of a Jazz is an absolute ripoff and given the fact that Hybrids lose more in resale after 3 years thn any other car I can’t see this thing giving much return either. I doubt it would survive a moose test either. Upright and narrow is a rollover waiting to happen.

      • Phil

        Go research the resale value of the Toyota Rav4 EV that was sold in California in the late 90s.

        In the past, some sold for nearly US$100,000

  • Fred Marcos

    Governments do not support electric vehicles for the simple reason that there is no gas tax collected on fill up. They hypocritically pretend to support alternative programs but could not abandon their reliance on gas taxes. Why people cannot realize this is beyond comprehension.

    • Lars

      Until we get our electricity by burning coal EV only shifts the pollution and with no tax breaks from government and no infrastructure the EV is years away from reality in this country.

      • Aussie bender

        So what if the pollution is shifted when affordable oil is running out? Do you propose we all get back on the horse and buggy? Honestly, why do people insist on confusing the issues?
        Fred Marcos is right and the solution is to meter the cars and tax accordingly. No it is not a popular solution as no one wants to pay more than they have to. If however, we want roads in a useable condition, public health and emergency services, public schools and a defence force, we need a replacement for oil taxes. Them is the facts.

    • The other Brad

      Adelaide City council has a bunch of MiEVs.

  • Alexander

    If I had money I’d get one in a heartbeat… I drove one last year, they’re very impressive and great for the many short, inner city trips I do, I could use it on weekdays burning no fuel and then keep my Prius for longer weekend trips etc.

    • Lars

      You get two Fiesta ECO’s for 50000k and there is some change left for Champagne as well. Fiesta will pollute less because it will not use coal produced electricity and less energy is used during the production of the car as well. Still, I like EV but you need to live in Norway to make it really ECO. Norway gets 100% electricity from renewable sources the same time selling oil for suckers.

      • Alexander

        Diesels contribute far more than petrols to snog and poor air quality, diesels are not clean. I have a solar array on my roof and A Greenpower energy plan, and iMiev would be in effect totally zero emission if charged at my house. Without a Stop Start system I doubt a fiesta buzzbox will be that efficient in stop start traffic…

      • Maple leaf

        if the choice is between Aussie coal and middle east oil, I know what I will prefer. Sorry I don’t want to make those thugs any more rich and threaten world peace. the future is electric accept it. I personally look forward to plugin hybrids and I want no carbon tax, thank you.

    • Lazybones

      Fiesta ECO which is diesel would pollute way more per 100kms than a coal fired electric car. Your forgetting how much electicity is used extracting oil/refining it/delivering it/then finally pumping it into the car.

      But its a true point that Australia’s energy production via coal needs to change. We are so far from ECO as a nation is not funny.

  • Andrew

    Yeah, at 50,000 for the equivalent of Suzuki Alto I can just see the dealers mobbed by desperate buyers! Maybe Cate Blanchett will buy one… oh, wait – she lives in the States, doesn’t she?

    • Ima Hogg

      This looks a lot better than an alto and is electric. Maybe if this was 30.000 grand it might sell but at this price I think we will be looking at a few sales a month.
      They look very good in white (See a white one everyday). Also being the first electric car It will have free advertisement from the media and will always be know as the first(In Australia). Well done Mitsubishi

      • Aussie bender

        I saw this in the flesh and must say I far prefer the Alto TYVM. This thing is ugly at best but alas beauty and the beholder…..

    • toxic_horse

      Read the article. it states that Mitsubishi plans to sell 5 a month!

      • Ima Hogg

        Yeah I have read the article. Im just stating again that if they want to sell more they need to make it cheaper. I wasnt saying that they wont sell 1050 I was saying that if they want to sell that much they will have to make it cheaper. Learn to read my comment!

  • PhantomHamster

    Think it will be cool, and buy the looks of it, the wheels double as mower blades as well…

  • JD

    once again we australians are ripped off

    In comparable markets (canada) this car has a starting price of $33000 before any government incentives

    oh wait, does the LCT apply to this car?

    • AcuraTSX

      the govt are probably already planning on the ECT (Electric Car Tax)

    • alexander

      I dont think it would as it uses less than 7.0l/100km…

  • MK

    I’ll have a Fiesta and $30,000 worth of solar panels, thank you.

    • JEKYL & HYDE

      your roofs probably not big enough(thats about 50-60 at 2×1 meters)…

    • Andrew

      … I’ll just have a Fiesta and $30,000 worth of petrol.

  • Locky

    Hi Alborz, we don’t need incentives to buy this vehicle if it was sold for anything near what USA & Canada can get it for and that goes for the others like Leaf and Volt when it gets here.
    Your figures regarding the battery costing $30,000 plus is complete crap, the whole car sells for less than that in the USA and not much more in Canada. You can’t blame ADR’s and low volume etc on this point as it is THE SAME FRIGGIN BATTERY PACK!!!!!
    Why should our government give cash incentives to people which only is required, BECAUSE WE ARE GETTING RIPPED OFF BY THE MANUFACTURERS!!! Government needs to operate has a business like real businesses and sorry but this would be a bad business decision. As a business owner, I’d advise the government to go back to Mitsubishi and offer then a $! for $1 deal, you peel back the bullshit price by $5,000 and we’ll give the consumer a $5000 tax rebate…done.
    This way the consumer gets a decent little electric car for $40,000 and that is affordable for most out there.

    Please go to this link to read the latest article on i-MEV pricing USA – Canada, don’t forget our $ is at $1.06 at the moment to the US.

    Mitsubishi i-MiEV
    Standard $27,990 (U.S.) vs. $32,998 (CAN) = +17.9 percent
    Premium $29,990 (U.S.) vs. $35,998 (CAN) = +20 percent

    Nissan Leaf
    SV $32,780 (U.S.) vs. $38,395 (CAN) = +17.1 percent
    SL $33,720 (U.S.) vs. $39,995 (CAN) = +18.6 percent

    Chevrolet Volt
    $41,000 (U.S.) vs. $41,545 (CAN) = +1.3 percent

    http://www.autoblog.com/2011/06/09/mitsubishi-sets-canadian-i-miev-price-at-32-998/

  • Mal

    Are you forgetting the Tesla? It’s already on sale in Australia and it’s fully electric.

    • matt

      for 200k its pretty forgettable to most

      • http://www.clearimagephotos.com braydenc

        Also you cant drive it in Australia go figure

  • Phil

    If the battery alone costs $33,000, that means they’re charging $17,000 for a Alto sized car with a much, much cheaper motor.

    Given it does without a gearbox, cooling system, alternator, fuel/water pumps, ignition system etc etc and a electric motor is far simpler and cheaper than a petrol one, the base car without battery should be far, far cheaper to manufactuer than a petrol one.
    Of course they probably don’t have the economies of scale on their side.

    • JEKYL & HYDE

      remember when plasma’s were $20k.now there $800.you thinking what i’m thinking?…

      • AcuraTSX

        those people who paid 20k are probable crying now

        • MatthewM

          AcuraTSX, no — the people who paid $20k for plasmas, are probably now spending another $20k of their disposable income on other frivolous items such as jewellery, exotic cars, yachts, horses etc etc

        • Alexander

          If you can afford to spend $20,000 on a TV you can afford not to care about losing money.

          As with any technology the price will lower, remember when a mobile phone with a digital camera was $1,000 & now you cab get one for $50 8 years on? Or an iPod Touch was $390 and now they’re like $250 3 years later? Even the first Honda Insight was $48,000 10 years ago an today you can get a vastly larger, safer & hugely better equipped Insight II for $29,000?

          As with any technology, the more they’re produced/bought, the cheaper they will be to produce and the cheaper they’ll get…

  • Hung Low

    The funny thing is if the roads were better planned, zoned and if proper infrastructure was in place for the masses of tax paying motorist, the free savings with the more efficient running of normal fossil fueled cars would have a bigger immediate impact than electric powered cars for decades to come.

    Imagine not sittings hours in stop/start traffic, halving the time the average car engine is running for your commute?
    All this enviro awareness propaganda on motorist is a band aid for the inefficient policies, wastage and lack of spending into basic but common sense approaches into efficiencies on our roads. I would rather spend the extra $30000 premium of this car on making my home efficient instead!

  • Old Dog

    I think the point is that they already are cheaper, just not here. And to a pervious q lct kicks in at 57k.

  • fox

    Mitsubishi set the price for a reason, they have not pulled it from thin air.
    Maybe its because they dont want to sell many in Aus
    Maybe its because they cant supply many to Aus
    Maybe it costs that much to supply the Aussie version
    Maybe because they know they can charge that in Aus
    Whatever the reason, the price tag is up to mistubishi not you, you dont like the price tag? then dont buy one, very simple.

    • linefighter

      yep, that is correct and at this stupid rip off price I will not buy one. Good luck Mitsubishi… you will need it in Australia…lol

  • IWantElectric

    So with the carbon tax coming, are you guys seriously suggesting the government SHOULDN’T subsidise the cost of this car? What else are they going to spend the carbon tax on? First home buyer grants, to make houses even more unaffordable?

    They should commit to ONLY spending the money they collect from the carbon tax on things such as wind/solar power and electric car incentives/charging stations to kick start the market in electric cars! Without this it will take much longer to kick start.

    I’m against the carbon tax, because I don’t believe they will spend it on something useful, I think it will just be wasted away on some stupid “save the banks/housing market/defence” type policies. But if they DO bring in the tax, at least make it do some good!

  • GJO ESQ

    I’m excited but will have to wait until 2015 when battery prices drop and other manufacturers start releasing their wares.