BMW files to trademark BMW M2 badge | CarAdvice

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BMW files to trademark BMW M2 badge

By Brett Davis |
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BMW has filed to trademark both the ‘BMW M2′ and ‘M2′ names in Germany and through the US patent office, according to a recent Bimmerpost forum thread. Although BMW is yet to confirm plans for a BMW 2 Series, let alone a performance-oriented M2 model, the news means the German company is at least preserving the badge and could be thinking of producing the car.

The sports model is thought to be a potential replacement the current BMW 1 M Coupe.

As for the looks, reports say the BMW 2 Series will take on a similar body style to the current 1 Series Coupe and offer rear-wheel drive dynamics, whereas the next BMW 1 Series will take on a front-wheel drive platform and be presented in a more compact hatch layout.

It’s too early to tell if a potential M2 will be available as a convertible but the sports model will apparently provide the M range with a more clear-cut ‘M2′ name, compared with the current 1 M Coupe. (The 1 M couldn’t be named the M1 due to the company already giving that badge to the M1 supercar.)

Rumour has it the BMW 2 Series will hit the market sometime in 2013 after a big public unveiling in 2012.


 

  • Matt J

    I’d say its just to cover them in the future IF they were to make a “M2″.

  • Richo

    Car manufacturers trademark all sorts of names all the time simply to cover future possibilities.

    A perfect example of this is the fact that Holden actually owns the trademark “Allroad”. Audi lease the name off Holden, and Holden instead went with “Adventura” for their AWD commodore.

  • UMWHAT

    someone should trademark 999