If thats the case how do you explain the popularity of the modern versions of cars like the Mustang the Camaro The Corvette The Charger and The Challenger or even the GT – to name a few

The reason is because of the name. The people who are now able to buy an 08 Mustang for example were kids back when the original Mustang was around. Simply hearing the name Mustang evokes emotions and memories from their childhood

back then they dreamed of owning such a car and now they are able to fulfil a childhood dream

Car companies realise this which is why even though the new models are completely different to the originals in virually all areas apart from looks they continue to use iconic names of the classics

I mean I don;t think the name Corolla or Celica conjures up quite the same emotions or memories as Mustang or Camaro
and Im yet to see a Toytoa from the 60-70s sell for $400K+

love the slice..?

2006 – Toyota beat 2nd place Holden by 66 000 units
2007 – Toyota beat 2nd place Holden by 90 000 units
2008 – if trend remains, Toyota will beat 2nd place holden by approx 10 000 units.

Holdens soul has been torn out shredded to bits … ooch !!

So wheres Toyoto, the almighty Toyota, stuck in the pacific rim is my guess.

Soul or no soul … fact is – Toyota is a highly regarded, respected and sought aftered brand that has established a nameplate for manufacturing quality, robust, reliable / dependable vehicles that are competive in all facets of engineering.

Over the past few years – Toyota has grown in strength, recognition and wealth beyond any other manufactuer and thier success has really shacken the foundations of the American owned manufacters.

Soul or no soul – Toyota is achieveing results ‘far and beyond’ what the likes of GM and Ford can invisage to achieve in thier current dismal state.

Today GM and Ford are broke, unprofitable and unstable (no soul to be found there) with no concrete plans in reversing thier fortunes anytime soon and to make thier dire situation more difficult – an ever increasing proportion of the global market are switching thier preferances to other manufactuers because quite frankly – the bulk of them engineer better motor vehicles and even if they are not, prefer them then a GM or Ford product regardless.

Every manufacturer has issues including Toyota but the fact remains – thier current approach is undeniably the most successful amoung of all returning results that any other automotive manufactuer would envy.

Not only has Toyota established itself as one of the worlds greatest manufactuers but so has Lexus while thier motorsport adventures are certainly taking hold aswell and none of it happens by mistake but because of persistance in achieveing a quality product for the market.

Take a look at Toyota’s presance in Australia compared to Holden :

Mainstream Toyota itself is the most diverse, stable and consistant fleet of all filling every segment with quality motor vehicles. Then there is Lexus which has considerably revamped it’s fleet aswell with some damn impressive examples while TRD Oz is continuing it’s slow but steady establishment that will no doubt successfully fill the gap between mainstream Toyota and it’s luxury market covered by Lexus.

Now lets talk about Holden for example – HSV range is good and certainly bang for your buck value while the Commodore range is OK but certainly nothing more. That mentioned, what about the rest of it’s fleet … quite frankly is it pathetic with some of the most awful examples that be purchased from any showroom floor in Australia today.

Thier new found passion for Daewoo not forgetting the 2 star death trap Barina is seriuosly flawed while the Rodeo is an ordinary commercial / 4×4 at the very best.

Where is the passion and soul in these cars … you would have to be an absolute dead-beat to think any of these Holdens have character and spice about them because quite frankly, they are awful motor vehicles.

If your Holdens and Fords are so great with character and soul, then explain to the rest of bloggers why thier cars are selling more poorly now then they ever have while Toyota on the other hand remarkedly grows in comsumer popularity at every passing year. It very much appears that soul is having little or no effect in selling cars for Holden and Ford so what does that suggest … not bloody much that’s for sure !!

But then again – Holden and Ford don’t have any soul left because it’s been has been wrenched out and shredded apart by Toyota over the past few years …. ooch – that would have to hurt !!

Oh yeah – selling Daewoo’s is not the framework for injecting soul and passion into your brand but if you engineer and manufactuer a quality product for the consumer – it will sell regardless !!

Holden lost it’s soul long ago and people like yourself live in the past while the bulk of the world has moved on. Forget trying to state that companies like Holden have soul because things like that are not dicovered in poor quality, unreliable and troublesome motor vehicles … PERIOD !!

The likes of Holden and GM have sold second rate, poor quality, unreliable and pathetic vehicles for many years and believe ‘you-me’ … most consumers couldn’t give a sh*t about soul if they are crap cars and the market is the only ‘True Judge Of All’ that makes or breaks sales.

Give me an example of the spirit of Toyota. Apart from a mid 90’s attempt with the GT4, Toyota has nothing. TRD is marketing hype in an attempt to put some soul into the place. But you cant buy soul. It needs to be part of the company’s framework. Some car companies have it, and others, like Toyota, do not.

And THAT is the biggest problem with this buy out. That the spirit of Subaru, which was started by a small bunch of guys in Fuji who, off their own bat, said “you know, I think we should build a car. Why? Because we can. Well lets go do it.” And so the innovation began.

Subaru. Spirit. Not a ‘lets make mediocre products for the masses’ corporation.

it doesnt phase me in the slightest what the month to month sales produce.
high sales isnt proof of the BEST vehicle.
if it was then how come the 2 biggest toyota sellers (corolla and Hilux) are easily only mid pack when it comes to Journo reviews?
and dont give me your speil on farmers and tradies blah blah blah forged a reputation over years blah blah blah