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DC Shoes man and “Gymkhana” guru Ken Block has teamed up with WRC leader Mikko Hirvonen, for the an all-Ford affair for the latest launch of Codemasters’ DiRT 3 video game in London.

Driving the new Ford Fiesta RS World Rally Car, Hirnoven put on an impressive display at the iconic Battersea Power Station, which was also the location where the game’s trailer film was shot.

Block also put on a show for the crowd driving the Ford Focus RS World Rally Car, which he piloted in the 2010 World Championship. In the 2011 WRC, Block uses a Fiesta RS, which is backed by the Ford-sponsored Monster World Rally Team.

Ford’s Fiesta is just one of 10 Ford rally cars in the video game, which features more cars, routes and locations than in previous iterations. Gamers can choose from over 50 hero rally cars from over five decades of the sport, and must learn to master several different surfaces, in wet and dry conditions across three continents.

DiRT 3 is s cutting edge as games go, with designers visiting M-Sport’s base (Ford’s WRC partner that developed the Fiesta) so that they could include some of the race technology into the game.

If Block’s past popularity is anything to go by, DiRT 3 should be a runaway success, with over 30 million views recorded on YouTube for his “Gymkhana THREE” video.

DiRT 3 is set for a global release on May 24 for PlayStation 3, Microsoft Windows and Xbox 360 game platforms.




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