With Tata expected to pay around $3 billion USD for Ford’s luxury brands Jaguar and Land Rover, the blue oval’s CEO, Alan Mulally, has said the money will be spent on future products.
Although many might have expected Ford to pay off its enormous debts, the company believes that investment in future models is more beneficial in the long run.
“The proceeds will be invested on our quality and productivity and new product development – for Ford,” Mulally said.
Ford is expected to renew almost 70% of its range in the next few years, thanks primarily to the cash raised from the sale.
The company also plans to follow in the footsteps of Japanese and European manufacturers by cutting down on platforms and cross-sharing existing ones globally, a good sign for Ford Australia.
Whether or not the new Falcon will make it to the U.S. is still uncertain (rumours still suggesting there is a possibility), but if Ford plans to platform share, Ford Australia’s RWD platform is one of the best out there.