Comments on: Hyundai to launch luxury brand

By: Duck

Duck — Wed, 19 Mar 2008 10:10:36 +0000

Lexus is way better than Infiniti!

By: Andrew M

Andrew M — Wed, 19 Mar 2008 07:00:00 +0000

they will go alright because they wont have the price tags that the germans and Lexus attach.

as a package hyundai delivers pretty good value for money and their numerous awards based around their value packaging shows that.

what we are talking here is the possibility of a luxo for 2/3 the price of its competitors. hyundai have a pretty good way of breaking into market share. dont worry all you pesimists because hyundai will sell their new brand

By: smokin'R32

smokin'R32 — Tue, 18 Mar 2008 22:36:22 +0000

@No Name: Its the first post by Rocket_V6, better get to that optometrist buddy

By: Frugal One

Frugal One — Tue, 18 Mar 2008 16:52:21 +0000

Is it no wonder, they can make HUGE profits in the luxo segment.

Next will be to develop the commercial side of things, ie make a pick up/ute etc

Regardless what you think, more choice is always better for the punters

Cheers

F-0

By: jamison

jamison — Tue, 18 Mar 2008 15:42:19 +0000

haha, actuallty just realize, I can’t say “just as good” either.. haha.

but again, I see Infiniti and Lexus everyday. And I put them as good as each other… well.. its not a fact… but its “fairer” than being very biased towards the other.

By: jamison

jamison — Tue, 18 Mar 2008 15:40:32 +0000

Hyundai has improved a lot, but its far fetch at the moment to try to compete with the Germans or the higher echelon of the Japanese.

And Infiniti is as good as Lexus and vice versa. I’m in love with the G37 but still, Lexus is as good.

And I’m in the U.S, I really do wish Oz gets the Infiniti brand. You can’t just say “Infiniti is far better than Lexus” or vice versa… you just can’t, well definitely not a fact…

By: rocket_v6

rocket_v6 — Tue, 18 Mar 2008 11:36:51 +0000

TP….first drive an the new infinitis in US and then laugh

By: No Name

No Name — Tue, 18 Mar 2008 11:35:51 +0000

TP – “Infinti far better then Lexus…” sorry where did you get that from…unless i’m blind I couldn’t see that statement!!!

By: dlr1

dlr1 — Tue, 18 Mar 2008 11:14:50 +0000

Infinity is hardly a luxury brand. Same with Acura. Neither of these are even remotely near the quality of lexus. Half the Honda models we see here in Australia now and in the past were merely rebadged as Acuras in the US. eg.Acura MDX, Acura RL(honda legend), Acura TSX(accord euro).

Atleast Lexus raised the bar back in 1989 with the LS400. Class leading fit & finish, NVH, and pricing that blew the germans away, even if wasn’t quite as sporting to drive as say a S class or 5/7 series.

Given what Hyundai builds today is only just getting close to japanese quality its a huge leap again if anybody is going to take them seriously as a luxury brand.

By: Joober

Joober — Tue, 18 Mar 2008 10:28:33 +0000

The biggest hurdle the Koreans will need to tackle is
getting reknowned with luxury, prestige…

The problem is that the brands noted have built a long heritage and people have accustomed to immediately identify those brands as luxurious.

Koreans cant just chuck on a badge on a nice car and expect it to be successful they’ll have to grow the recognition. Especially the fact everybody identifies Korean cars as a cheap tin can its a tough stigma to get out off!

By: mark

mark — Tue, 18 Mar 2008 09:20:01 +0000

the first and last time i was in a hyundai, it made me sea sick the ride was that soft. Hyundai with a luxury brand, thats like buying homebrand triple choc biscuits thinking there as good as tim tams! when there just crap.

By: B///M3

B///M3 — Tue, 18 Mar 2008 09:11:06 +0000

When they release this luxury brand….its probably gonna be a rip off of another German car, just like how they riped off BMW 5 series for their “genesis” model.

By: TP

TP — Tue, 18 Mar 2008 08:47:38 +0000

Infinti far better then Lexus… hahahahahahahaahah.

But yes youd think they need to perfect norma hyundai, especially in terms of the cheap feel most of them have, before going into the luxury market… even if its just for image, currently people look down on them, theyd laugh at a luxury Hyundai with a luxury price tag.

By: Godspeed

Godspeed — Tue, 18 Mar 2008 06:04:52 +0000

Need to fix the spelling of “Infiniti” in the first paragraph.

This will be interesting and I’m sure the other Japanese manufacturers would be wise to take notice. Hyundai have come a long way. It would seem though that it will still need to be positioned as a lower-cost alternative to the competition, despite being a “luxury” brand.

They’ll have to move beyond little grandeurs with spindly 15 inch wheels and awkward styling that looks the same from the front as it does from the back except for a massive plasti-chrome grille

By: rocket_v6

rocket_v6 — Tue, 18 Mar 2008 03:39:59 +0000

they cant even compete with normal honda and nissan cars leave alone acura and infiniti…..infiniti is far better than lexus.