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by Brett Davis

The first year’s sales allocation of the all-new Lamborghini Aventador LP700-4 and the all-wheel drive Ferrari FF have been spoken for. It’s hard to believe but orders have already fulfilled the company’s manufacturing capacities for the initial year of production.

Neither car is officially in the showroom yet, but early punters are clearly that confident in the products that they’ve already laid down their deposits. This comes on top of yesterday’s news of the McLaren MP4-12C selling out in Australia prior to its official launch. So what’s going on? It is that supercars are becoming more popular or that these manufacturers simply aren’t building enough of them?

Just 600-700 Lamborghini Aventador LP700-4 supercars will be produced in the first year of sales while Ferrari plans to make just 800 of the Ferrari-for-the-family supercars. Ferrari CEO, Luca di Montezemolo, recently announced the sales achievement at the 2011 Geneva Motor Show, saying, “we have already sold all 800 Ferrari FFs planned to be produced in 2011.”

Meanwhile, at the other end of the Geneva Motor Show so to speak, Lamborghini boss, Stephan Winkelmann, told the media a similar story, saying, “we already sold more than 12 months of production” – a figure that is expected to total around 700 units. Lamborghini is also hopeful the new car will outsell its predecessor quite easily, with total sales of the outgoing Lamborghini Murcielago reaching 4099 units.