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by Matt Brogan

Holden announced yesterday that it will export the VE ute to South Africa which continues a five year trend of ute exports to that country.

Although the ute will be re-badges as a Chevy Lumina SS, the specifications are almost identical to our own SS-V.

“The ute is the only vehicle of its kind available in South Africa and has a tremendous appeal amongst a set group of buyers” GM South Africa Marketing Manager Des Fenner says.

Holden export manager Kristian Aquilina said “The company is pleased the long-standing relationship with South Africa will continue. The VE range, including the Ute, has generated a great response from our global partners and there is certainly a market for this kind of vehicle.”

“Exports are an essential part of our strategy and with the success of the VE range overseas we expect to export fifty per cent of the vehicles we make here in Australia in the near future.”




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