Every month I sit here and let everyone know that Toyota sells more vehicles than any other car manufacturer in Australia. Most people have this conception that its either Holden or Ford which take the No.1 sales trophy home, but infact its the humble Toyota that puts the ‘aussie’ manufacturers to shame.
So the trend continues as Toyota Australia has reported its best-ever October sales and its best October market share in 16 years, according to official VFACTS figures released today. Toyota’s 18,589 sales in October were more than 3500 ahead of the same month last year and represented a market share of 23.3 per cent.
The result was 5810 sales – or more than 45 per cent – ahead of the nearest rival and more than double the volume of the third-ranked manufacturer. Corolla (3722 sales) and Camry (3046) were the second and third best-selling vehicles in the country for the month.
Yaris was fifth with an all-time record of 2,858 sales – just 87 sales short of fourth place. Corolla holds down the number two spot for the year to date. In commercial vehicles, Toyota also recorded its best-ever October with solid results across the board.
Toyota’s October sales were up 23.6 per cent on the same month last year and 8.2 per cent ahead of September 2006. As a result, Toyota has sold 175,953 vehicles so far in 2006 and has extended its market leadership to 53,809 vehicles at the end of October.
Toyota Australia’s senior executive director sales and marketing, David Buttner, said the company was within sight of achieving an all-time record year.
“New Camry has exceeded expectations in its first two full months of sales – not only with the volume, but also with strong fleet purchases and demand for a richer mix of model variants,” Mr Buttner said.
“Corolla continues to set the small-car pace with sales nudging 40,000 for the year so far, confirming its place as Australia’s most popular four-cylinder car and the second best-selling vehicle in the country.
“These results, plus continued strong sales of Yaris, gave us passenger-car leadership in October with 10,689 sales – 31 per cent ahead of the same month last year.
“Now we’re in full-scale launch mode with the 200kW Aurion V6 – a car that’s been praised by motoring experts for its power, economy, style, driving dynamics and value for money.”
Mr Buttner said Toyota was the only one of the top five selling companies to post higher sales in 2006 than last year. The overall market is down slightly on the record levels of last year.
“This is not a one-off result, but the culmination of the long-range planning and sheer hard work of many people over many years,” Mr Buttner said.
“We are confident Toyota will exceed last year’s record of 202,817 sales by a healthy margin, due to our ever-improving range of vehicles, excellent dealer body and hard-working, loyal employees.“