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Kia injects SOUL into the brand

February 20, 2008 by George Skentzos  

Kia Motors is set to prove its cars are not all drab and dreary, planning to inject some ’soul’ into the brand by unveiling three new SOUL concept cars at the Geneva Motor Show.

Kia injects SOUL into the brand

The trio aim to defy classification, highlighting ‘the world of possibilities’ for accessorising, customising and personalising available to future Kia buyers.

The SOUL Burner, starring above in Kia’s teaser image, features a satin black finish and dragon livery.

By interpretation then, it seems Kia are planning to offer an extensive catalog of options for customers to tailor-make their car to suit their tastes.

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  • Comments

    5 Responses to “Kia injects SOUL into the brand”
    1. Vote -1 Vote +1o
      says:

      stupid pull up door handles hate them

    2. Vote -1 Vote +1Andrew
      says:

      See this turd right? Well now let me shape it into something else for you. No, well how about now?

    3. Vote -1 Vote +1Duck
      says:

      They dont want to show the front because its TOO UGLY! …………probaly.

    4. Vote -1 Vote +1MatthewM
      says:

      This article makes a lot more sense if you replace all occurences of SOUL with RICE
      —-
      Kia Motors is set to prove its cars are not all drab and dreary, planning to inject some ’rice’ into the brand by unveiling three new rice concept cars at the Geneva Motor Show.

      The trio aim to defy classification, highlighting ‘the world of possibilities’ for accessorising, customising and personalising available to future Kia buyers.

      The rice Burner, starring above in Kia’s teaser image, features a satin black finish and dragon livery.

      By interpretation then, it seems Kia are planning to offer an extensive catalog of options for customers to tailor-make their car to suit their tastes.

    5. Vote -1 Vote +1harry
      says:

      Soul…? Soul…? Looks more like an R sole to me.

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