Video: Mitsubishi ASX, Outlander set five world records

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By Tim Beissmann | February 11th, 2011

Mitsubishi has released a video of the Mitsubishi ASX and Mitsubishi Outlander SUVs setting five world records in 24 hours on the ice and snow at Ghost Lake, Alberta, Canada.

The fact that Mitsubishi uses the phrase “setting” records rather than “breaking” them, and the fact that they are all rather specific, suggests to us that the vehicles are the first and only ones to be officially tested by the Guinness people in the five disciplines.

The video and records may simply be the result of the wild imaginations of the public relations people at Mitsubishi and not really evidence that the vehicles are more capable than any others, but the feats are all still rather impressive, and showcase the vehicles’ all-wheel drive prowess.

The five records set by the ASX (Outlander Sport in North America) and Outlander were: shortest braking distance by a vehicle on ice, fastest driven square lap, fastest slalom relay on ice, most vehicle figure eights on ice in two minutes, and greatest distance driven by a vehicle in reverse on snow in 30 seconds.

The vehicles were driven by stuntman Garvin Cross, who has doubled for Daniel Craig in films on the frozen lake.

The footage will now be used in Mitsubishi’s advertisements for the vehicles to demonstrate their extreme weather performance and capabilities.

bryan

wat idiots!!!!!

john

No that’s clever.

bryan

whats clever abt that. they did nothing special, driving the car in reverse, driving in between flags, all this is so stupid. any car can do that. may be those cars could do nothing more than just this. they just did this for a title and nothing else
Steven A

Yep its very clever indeed!.

Gav

Does look like fun though!
http://blog.tomsforeign.com Yeahbeer

I have to say Mitsubishi is starting to step up there game!
Reckless1

Oh WOW, WOW, WOW (had to give three wows because its so, well, WOW) greatest distance driven by a vehicle in reverse on snow in 30 seconds. I’ll have to say it again because I’m so overWOWed, WOW.

Let’s face it, marketing people can dream up some stuff that makes many others cringe – think about some of the Ford ads, for example.

With Mitsubishi’s Rally heritage, such lame stuff is really cheapening the show. But then, it fits with their product, since they’ve been cheapening their interiors for a while now.
Steven A

Maybe you should change your name from Reckless1 to Rediculous1, your comments are “reckless”.
Mitsubishi are having fun setting records and showing off the superior All Wheel Drive ability of their vehicles that so many other motor manufacturers would envy and the interior plastics of the Mitsubishi ASX are of high quality and soft to touch.
No I dont own a Mitsubishi but Im not bias and have objectivity……………

Reckless1

Perhaps you should actually hear what virtually every road tester/reviewer says about Mitsu interiors, and then go and look at one, which will confirm what they say.

But of course I’m spoiled for interiors, the GTI is far ahead of any Mitsubishi.

Al Juraj

For sure these records will be beaten by the likes of X3 and X5, but I think it’s a good stunt pulled by Mitsu to attract buyers. They should seriously think of an ASX Ralliart.
Don

If Mitsubishi expects the public to believe the great road handling of their vehicle, maybe they should make the entire video a little more realistic.

No where in Alberta at 06:00 on a December morning is it daylight… It just don’t happen
Ron

I would really like to know how they got the wheels to slide on the ice when they did the stop (watch front wheel on the red one in the TV commercial) when cars are supposed to have anti lock brakes??