Entry-level Rolls Royce spy photos
19 Feb, 2008
7 Comments 
The CEO of Rolls-Royce, Ian Robertson, told reporters at last year‘s Geneva Motor Show that the introduction of a new entry-level model will likely double the prestige label’s annual output to roughly 1600 cars. Our European spy photographers have just caught the first mule testing.
According to Automotive News, the smaller car is expected to enter the market in 2010 and will be priced around 300,000 Euros ($A490,000). Robertson wasn’t willing to give a description of the new model but said it will be “unmistakably a Rolls-Royce,” and that it will remain a niche model so as to retain the exclusivity of the marque.
A second shift will be added to the Goodwood factory in England, where some 800 units will be produced on top of today’s output of 800 vehicles.
The spy-shots give us a glimpse of what the entry-model RR can look like, but as you can see the designers will likely stick with the chiselled looks of the larger Phantom saloon.
However being almost half the price of the Phantom, some parts had to be shared and Rolls Royce engineers have reportedly used parts from BMW’s long-wheelbase 7-series but will still utilise a powerplant that’s uniquely Rolls-Royce (6.75 V8?).
Most of the shared parts will include various electronic components but the car “will have the attributes and behaviour of a Rolls-Royce” said Robertson.
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February 19th, 2008 at 10:28 am
That Roller has a bangle bum! Looks as if the mule may be a chopped up 7 series.
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February 19th, 2008 at 2:43 pm
Well, they already have one bug that needs to be ironed out - the bloody boot won’t stay closed!
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February 19th, 2008 at 8:30 pm
Ha Ha . is Roll’s quality management going doen hill.
This is the one I read that Rolls is considering a diesel for an option…my god whats happening
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February 20th, 2008 at 6:47 pm
Rolss Royce shouldnt make a cheaper car because they are know as the million dollar sailing yacht on land, not a 500,000 dollar sailing yacht on land! And it looks crap anyway!
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February 20th, 2008 at 6:48 pm
^^^^^^^Rolls Royce
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February 24th, 2008 at 4:35 am
What an awful looking car, as for 6.75L V8 that a Bentley engine and there is no way it will ever get into this monstrosity.
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May 21st, 2008 at 2:03 pm
This Rolls is bottom of the line look for what it has to offer. I am sure i would be able to design a better looking Rolls if they gave me a chance!
I rather be Stunttin in my Aston Martin than a Rolls looking like that!
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