Jeep Grand Cherokee price slashed by up to $28,000 as sales tank
The Jeep Grand Cherokee has had its price slashed after steep increases during the pandemic – and the lowest Jeep brand sales since the Global Financial Crisis.
Prices for the Jeep Grand Cherokee have been slashed by up to $28,000 – or up to 23 per cent – as the US car maker's sales slump to their lowest levels in nearly 15 years.
It follows a series of steep price rises across the Jeep line-up during the pandemic which saw a Wrangler Rubicon's cost climb by $19,000 in 12 months – and the latest Grand Cherokee arrived in showrooms with price hikes of up to $17,500.
Jeep reported 4634 sales in Australia last year – its lowest result since 2009, in the wake of the Global Financial Crisis – and just 1247 Grand Cherokees, its worst annual result since 2010.
The company's best result in Australia was more than 30,000 deliveries in 2014, at the height of the previous-generation Grand Cherokee's run, when more than 16,500 were sold.
Since the start of this year Jeep sales are down 40 per cent, in 33rd position overall – behind Porsche, Mini and its sibling, US pick-up specialist Ram.
And over the first four months of 2024, the Jeep Grand Cherokee has been outsold by the Porsche 911, which starts from approximately $300,000.
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Effective today, Jeep Australia has cut prices across the Model Year 2023 (MY23) Grand Cherokee line-up – across five-seat and seven-seat 'L' bodies – by between $11,000 and $28,000.
Model Year 2024 (MY24) vehicles have not arrived in showrooms, a Jeep Australia spokesperson told Drive – so the price cuts apply to current stock.
The largest price cut has been applied to the Jeep Grand Cherokee L Summit Reserve petrol V6 seven-seater, while the five-seat Limited receives the smallest increase.
The $12,500 cut to the base price – now $65,450 plus on-road costs for the Night Eagle five-seater, down from $77,950 – is the lowest it has been since the previous base Grand Cherokee five-seater left showrooms at $60,450.
No reason for the price cuts was given in Jeep Australia's media release, which was published at approximately 4:15pm on a Friday afternoon.
2024 Jeep Grand Cherokee price in Australia
- Grand Cherokee Night Eagle five-seat – $65,450 (down $12,500 or 16 per cent)
- Grand Cherokee L Night Eagle seven-seat – $69,450 (down $13,300 or 16.1 per cent)
- Grand Cherokee Limited five-seat – $72,950 (down $11,000 or 13.1 per cent)
- Grand Cherokee L Limited seven-seat – $75,950 (down $12,800 or 14.4 per cent)
- Grand Cherokee Overland five-seat – $77,950 (down $20,500 or 20.8 per cent)
- Grand Cherokee L Overland seven-seat – $81,950 (down $21,300 or 20.6 per cent)
- Grand Cherokee L Summit Reserve seven-seat – $91,450 (down $28,000 or 23.4 per cent)
- Grand Cherokee Summit Reserve 4xe five-seat plug-in hybrid – $111,450 (down $18,500 or 14.2 per cent)
Note: All prices exclude on-road costs.
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